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Unit 2: Introduction to Marketing
Transcript of Unit 2: Introduction to Marketing
1. The Marketing Staff
2. Basic Marketing Skills
3. Marketing in the 21st Century
4. The Goal of Nonprofit Marketing: Communication
the importance of
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How can I control this message?
Will this opportunity turn into a threat for the organization?
And if it does, what do we have to do to correct it?
"There's no such thing as bad publicity."
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