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Unit 2: Introduction to Marketing

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UK Arts Administration

on 25 October 2018

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Transcript of Unit 2: Introduction to Marketing

Unit 2: Introduction to Marketing
1. The Marketing Staff
2. Basic Marketing Skills
3. Marketing in the 21st Century
4. The Goal of Nonprofit Marketing: Communication
MARKETING
DIRECTOR
hire
the experts
the importance of
MARKETING
the arts
READ: Ten Reasons I Won’t Use Social Media Sites
http://smallbiztrends.com/2008/05/not-use-social-media.html
LISTEN: Social Marketing, Do You Risk Becoming Extinct?
http://thekeys2internetmarketing.com/web-20/podcast-social-marketing-in-the-21st-century-do-you-risk-becoming-extinct
READ: How to Improve Staff Communication
READ: Tips to Communicate Change Effectively to Staff
http://www.ehow.com/how_5256030_improve-staff-communication.html
http://motivational-techniques.blogspot.com/2012/03/tips-to-communicate-change-effectively.html
"manage"
communication
transaction
How can I control this message?
Will this opportunity turn into a threat for the organization?
And if it does, what do we have to do to correct it?
"There's no such thing as bad publicity."
Research
&
Planning
WATCH: No Such Thing as Bad Publicity
READ: Five Ways to Deal with Bad Publicity
http://video.foxbusiness.com/v/2086831158001/no-such-thing-as-bad-publicity/
http://ezinearticles.com/?5-Ways-to-Deal-With-Negative-Publicity&id=4032314
Full transcript