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Untitled Prezi

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by

Yi-Chieh Lee

on 27 October 2016

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NIKKEI DESIGN
設計,不只創造品牌精神和商品形象,更是重要的經營資源和行銷策略。
而可以決定設計的人,就是企業CEO!

Kamoi mt紙膠帶如何從工業用捕蠅紙變身成人氣文具雜貨?
  為什麼一樣是家電,Dyson的吸塵器和電風扇是革命性產品?
  電腦周邊產品何其多,Elecom怎麼突破重圍,開創新路,引起同業跟風?
  老牌日清食品如何與時俱進,打動新世代顧客,成為代代相傳的好味道?
  一向讓產品自己說話的Tabio襪子,何以變成員工爭相宣傳、女生穿搭指標的潮牌?
  無印良品又是怎麼做到「以合理價格提供舒適生活」?
本書分享25位活用設計來改革企業成功的執行長,藉由他們成功的案例,清楚闡釋設計的重要與實踐的方法。
組員:黃兆蓮、李宜潔
































謝謝聆聽~
Full transcript