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Transcript of PRPD Conference
"Share of All Audio"
What is the share of everything in audio?
Find a need and fill it
Over 6,000 interviews
Online and offline data collection
Detailed 24-hour audio usage diary
Internet Radio brand
Location of listening
Time, device, and platform of listening
Type of Content
We perform the exit polling all American elections – to ABC, CBS, CNN, FOX, NBC and the Associated Press
Edison's long-running series of annual studies (since 1998) on consumer adoption of digital media
National sample of Americans
Locations: home, work, car, other