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PRPD Conference

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by

Edison Research

on 30 December 2015

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Transcript of PRPD Conference

Share of Ear
"Share of All Audio"
Broadcast Radio
What is the share of everything in audio?
Satellite Radio
Podcasts
Owned Music
Marketing 101
Find a need and fill it
Methodology
Over 6,000 interviews
Online and offline data collection
Detailed 24-hour audio usage diary
Platform
Device
Internet Radio brand
Location of listening
~4
hours
per day
Online Radio
Time, device, and platform of listening
Type of Content
We perform the exit polling all American elections – to ABC, CBS, CNN, FOX, NBC and the Associated Press


About Edison
Infinite Dial
Edison's long-running series of annual studies (since 1998) on consumer adoption of digital media


National sample of Americans
Locations: home, work, car, other
Full transcript