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PRPD Conference

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Edison Research

on 30 December 2015

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Transcript of PRPD Conference

Share of Ear
"Share of All Audio"
Broadcast Radio
What is the share of everything in audio?
Satellite Radio
Owned Music
Marketing 101
Find a need and fill it
Over 6,000 interviews
Online and offline data collection
Detailed 24-hour audio usage diary
Internet Radio brand
Location of listening
per day
Online Radio
Time, device, and platform of listening
Type of Content
We perform the exit polling all American elections – to ABC, CBS, CNN, FOX, NBC and the Associated Press

About Edison
Infinite Dial
Edison's long-running series of annual studies (since 1998) on consumer adoption of digital media

National sample of Americans
Locations: home, work, car, other
Full transcript