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Twitter - the basics

Simon's twitter prezi

Melissa Paterson

on 9 December 2015

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Transcript of Twitter - the basics

What is Twitter.com?
'Microblogging' site
140 characters per post - a 'tweet'
Each person has a 'timeline' - a homepage which shows all the tweets of those you have chosen to 'follow'
300m users, of which half are active
140 Characters or fewer...
#HumptyDumpty on wall. Fell off. Men&Horses failed 2 reassemble.

64 Characters
140 Characters or fewer...
Humpty Dumpty sat on a wall,
Humpty Dumpty had a great fall.
All the king's horses and all the king's men
Couldn't put Humpty together again

140 characters exactly!

It's surprising how much you
can actually fit in...
If you see a tweet that you think your own followers would like, you can 'retweet' it, meaning that it will appear on the timelines of those that follow you
You can also 'favourite' a tweet, which will store it on your profile and be visible to others that view your profile (also a good way of seeing another user's interests)
Twitter - the basics
Simon Day
Communications and Engagement Manager Health Education East of England
What do people tweet about?
Personalise your follow list to make Twitter show you what you want to see
Tweets can include links, pictures
Many people have dual accounts - one professional, one personal
140 Characters or fewer...
Can you fit Humpty Dumpty into 140 characters?
What is key to the message?
Hashtags group together tweets on a similar subject
Helps with 'live-tweeting' events
What are the benefits to an organisation?
74% of consumers have a more positive brand impression after interacting through social media
83% of people who complained about a given company on Twitter "like or loved" a response by that company
'The Network Effect' - a RT by 3 people who each have 100 followers = your message reaching 300 additional people
How does this apply to Health Education East of England?
Positioning within new system
Brand and values
Simply having Twitter can leave an impression on staff or trainees
Good news stories, useful information
Realtime feedback - patients, staff, public
Networking - identifying key influencers
How do I get the most out of Twitter?
It should not be 'push' marketing - social media is about engagement and interaction
Important tool to support other channels
Three vital ingredients:
- awareness
- personality
- relationship
The good
Real time feedback
Horizon scanning
Damage limitation
Ability to comment/reply
Service users can
'eat their metaphorical hats'
and feel engaged and listened to
The bad
Simple tips
Make time to tweet
Know your social media policy
Talk about your work. You are an expert, so offer your expertise. Offer some insight that won't be found in the newsletter
Be aware that anything you tweet could be seen by everybody you know
Interact: It is called social media for a reason
Don't be afraid to be honest; be yourself, relax and 'speak' as you would in an email or on the phone
Twitter terminology
Handle/User name = the unique name that a user has given themselves
@ = when you reply to another user or want to mention them, put an @ before their user name.
RT = 'Retweet', when one user forwards another user's tweet.
MT = 'Modified tweet', like a retweet but where the person forwarding the tweet has modified it.
HT = 'Hat tip' is used when someone wants to thank another user for inspiring a tweet.
D or DM = 'Direct message', a tweet that can only be seen by the other user
# = a hashtag which indicates an organised discussion around a topic (e.g. #LearningAtWork).
Trending = this means that lots of users are tweeting about a specific # or topic - it is one of the top 10 discussions at that time. This can be measured across the world or just within the UK. It is a measure of both popularity and the speed of increase in tweets on this subject.
Have a go!
If you are not confident, you can just follow
what and how others tweet until you want to get involved.
Follow online discussions (using hashtags)
Online reputation – show off what you know!
Promote and engage with the work that you are doing
Using Twitter in a professional capacity
It isn't a competition or a race to followers, but can build great relationships and show some of the great work you do.
Full transcript