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The game lifecycle in terms of metrics

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by

Maria Paskevich

on 11 November 2013

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Transcript of The game lifecycle in terms of metrics

THE GAME LIFE CYCLE
Metric types
there are no
universal metrics
Engagement
For f2p it is critical
to keep users active
as long as possible
Retention
Churn rate by levels
Distribution by the users' level
Monetization
metrics
Coming soon!
Maria Paskevich
devtodev.com
IN TERMS OF METRICS
DATA-DRIVEN
DEVELOPERS' QUESTIONS
MOST COMMON
Acquire
new users
Users invite their friends
how to increase revenue?
What
do they buy?
How much do they spend?
What percentage
of users
are paying?
ARPU
how much to pay per install?
ARPPU
LTV
Average
check
Transactions
by user
Increase
revenue per user
TOP Items
Paying users
share
SDAU
VE
MCTR
LTV = LV * ARPU
Average session length
Retention rate
Churn rate
DAU/MAU
Average session length comparison
Сравнение средней длины сессии
Average session length change
Paying users (%)
Average
check
Transactions
by
user
ARPU
ARPPU
$$$
Number of transactions by level
Purchase analysis
Lifetime length
APP STORE STATS
When do they buy?
How do they pay?
define the facts of fake transactions and users who cheat
MONITOR TRANSACTIONS
Mobile Ad Network
Targeting by countries and languages
Dev store
Custom events
Full transcript