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The game lifecycle in terms of metrics
Transcript of The game lifecycle in terms of metrics
there are no
For f2p it is critical
to keep users active
as long as possible
Churn rate by levels
Distribution by the users' level
IN TERMS OF METRICS
Users invite their friends
how to increase revenue?
do they buy?
How much do they spend?
how much to pay per install?
revenue per user
LTV = LV * ARPU
Average session length
Average session length comparison
Сравнение средней длины сессии
Average session length change
Paying users (%)
Number of transactions by level
APP STORE STATS
When do they buy?
How do they pay?
define the facts of fake transactions and users who cheat
Mobile Ad Network
Targeting by countries and languages