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FA16(IA)_Stovall, Ch. 3

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Nicole Cox

on 3 August 2016

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Transcript of FA16(IA)_Stovall, Ch. 3

Stovall, Ch. 3
Style and the Stylebook
The chief goal of a journalist is accuracy
If we are not accurate in what we report, there are consequences....

For example:

- Credibility of the journalist (and the media outlet) is damaged

- Loss of audience members (if we can't trust you, why watch/listen/read?)

- Lawsuits

Another goal of the journalist is clarity
....audiences have to understand what you are saying!
Following a consistent style and the rules of the Associated Press (AP) stylebook helps the journalist achieve both of these things.

Clarity depends, in part, on your ability to do the following:

* Write with simplicity
* Avoid jargon
* Write with specificity
* Provide a clear time sequence for events
* Make effective use of transitions
* Give audiences what they need to understanding complex topics

Brevity is another goal of journalists. This is done by:

* Your ability to get to the point, quickly. There is no need for an introduction-- say what you need to say.
* Avoid redundancies.
* Avoid repetitions.
* Cut out unnecessary words.
Journalistic Conventions=
Writing as a journalist means learning and following certain customs and conventions as you write.

Standard journalistic story structure follows the
inverted pyramid

This means that you put the most important information first.

Three reasons to write a story this way:

1.) For writers, if the story is too long (based on page or time constraints) it is easy to cut from the bottom of the story without sacrificing key information.

2.) For audiences, putting the most important information first allows the reader to quickly decide if they should read the whole story or not.

3.) The inverted pyramid organizes the information in such a way that the reader can be efficient; we can read the first few paragraphs only, and still get the gist of the information.

Journalists judge events according to commonly accepted
news values


One of the most basic tenets of American journalism is

Objectivity= refers to when a news reporter, editor, or publisher reports only on what they know or what they can find out. They don't report on their own opinions.

Objectivity is based in balance and fairness:

* Balance – paying attention to different points of view

* Fairness – giving people a chance to speak

To accomplish these things, reporters should be impersonal.

...this means that reporters keep a distance between their own feelings and the story itself.

Some basic rules of the AP Stylebook (but you are expected to know the rest discussed in the chapter):

* Avoid unnecessary capitalization
* Avoid unnecessary abbreviation
* Use standard rules of punctuation
* A word has only one spelling

When following AP style rules, you must also:

* Be careful to avoid sexist pronouns
* Be mindful of titles
* Pay close attention to the descriptions you use
* Avoid stereotypes
* Be careful in your discussion of illness and disability
* Aim to be inclusive in your topics, sources, and quotations

Information contained herein provided (in whole or in part) by © 2015 Pearson Education, Inc. All rights reserved.
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