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MediaCompany - Transparenz in Sprache und Design

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by

Christina Huhn

on 1 March 2017

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Transcript of MediaCompany - Transparenz in Sprache und Design

Kernbotschaften
vermitteln
Wahrheit
Klarheit
Relevanz
Glaubwürdigkeit
unterstreichen
Authentisch sein

Inhalt
Bildsprache
Textebene
Infografik
Layout
Struktur
Klarer Textaufbau
Verständlich, kurz und prägnant formulieren
Fakten versus Wertung
Transparenz in Begriffen
Gängige Regeln beachten
Quellenangaben
Wichtiges

von
weniger wichtigem
unterscheiden.

Wichtiges hervorheben
Unwichtiges weglassen.
Kernbotschaften
vermitteln
Karten und
Infografik
Projektabläufe
Visuelle Schwerpunkte setzen
Kontakt:

MediaCompany – Agentur für Kommunikation GmbH
Büro Berlin
Köpenicker Straße 48/49 – Aufgang B
10179 Berlin

Helmut Spörl
Senior Berater
t: 030 2888453-18
m: h.spoerl@mediacompany.com

http://www.mediacompany.com

Eine Auswahl unserer Kunden:
Full transcript