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American Airlines

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by

ben kaufman

on 12 April 2010

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Transcript of American Airlines

American Airlines:
Recovering from September 11th and the crash of AA587.
The Airline
Founded in 1930 to support farming communities in Middle America.
Founded to be a symbol
of our nation's freedom to explore.
613 airplanes with 64 more on order
Four hub cities (DFW, JFK, MIA, ORD) and four focus cities (LGA, BOS, LAX, SJU).
The attacks of 9/11
Two American Airlines airplanes were involved.
AA77 - Boeing 757
Crashed into the Pentagon.
AA11 - Boeing 767-300
Crashed into North Tower
of the World Trade Center.
American 587
November 12th, 2001
Airbus A300-600 with 260 passengers and crew.
Faulty maintenance
Pilot error
The problem:
Nobody wants to fly and nobody trusts American.
The effects
Load factor drops from 83% to 33% in less than 6 months.
American looks especially bad.
The solution
An airline proud to bear the name American.
More Room Throughout Coach
The bloodbath
American Airlines Today
#2 in size, #1 in volume
Chapter 11? No way!
Questions?
Full transcript