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Air Canada

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by

Isabelle Sauve

on 16 May 2015

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Transcript of Air Canada

AIR CANADA
Air Canada
Weaknesses
How to expand
on this?
• Low brand loyalty
• Aging airplanes are a concern
• Certain areas of customer
(lost baggage claims, in flight service)
• High prices compared to other carriers

• Increase brand loyalty through further
developing partnership programs
• Decrease safety concerns and increase
customer satisfaction by upgrading fleet
• Use infrastructure to provide better
training linking to customer service
• Develop new low cost airlines
to capitalize on economy and Canadian tourism

Air Canada: GO FAR
Business definition: Air Canada is Canada's largest full-service airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. transborder market and in the international market to and from Canada

Backgr und
Originally called TCA (TransCanada Airlines) from 1937 to 1965

The creation of air Canada came from Crown Corporation Canadian National Railways (CNR), who were operation rail transportation but found that Canadians needed an aviation company to travel. They wanted to expand the company fields of transportation.

Then changed for Air Canada in 1965

Privatization in 1989

Canada’s national airline

First flight was from Vancouver To Seattle (two passengers and mail)


Air Canada's Mission
Air Canada's vision
Reputat on
Air Canada operates 178 destinations worldwide for passengers and cargo

Founding member of Star Alliance group, an alliance formed in 1997 which now has 28 members in the airline industry

Current CEO & President: 2009-Present: : Calin Rovinescu

Connecting Canada and the World
Building loyalty through passion and innovation
Air Canada's values
1. Safety First and Last.
2- Make every Customer feel Valued.
3- Working Together.
4- Act with Integrity.
5- All Employees are Valued.
6- Drive for Excellence.
Mission
Vision
SKYTRAK: HOST OF THE AIRLINES AWARDS, PUBLIC VOTE BY SURVEYS

AIR CANADA : BEST AIRLINE IN NORTH AMERICA (4 years in a row)

20TH BEST AIRLINE WORLDWIDE

Values
Recommendations
• Government regulations
• Economical impact on tourism
• Low cost carriers

Corporate Social Responsibility
Environment
• Comes up with new ideas + trying to implement them in hopes that they can help reduce pollution = Created an on-board recycling system
• And in-house green programs to introduce more fuel-efficient aircrafts.
• They also patterned up with “ZEROFOOTPRINT”(ZFP), a company that practices high standards in carbon offsetting, to diminish all the pollutions emitted when flying.
• Clients can also help by booking Green Globe-certified hotels
Community
The Air Canada Foundation started in 2012, where they help the health and wellness of children and youth.
• Their mission is to help sick children get the medical attention they need
• Help child poverty as well as making the wishes of ill kids come true.
• They also sponsor local events by non-profit organizations that contribute to the community's economic growth.

Safety
Safety of employees, customers, public and contractors = standards
of the law.
Created the Safety Management system:
•Involvement of management, employees and Safety & Health Committees.
• Continuous research and development of effective safety practices.
• Appropriate training and education programs.
• An inspection and audit process that provides feedback and results in timely corrective action.
• A safety performance system that provides timely feedback to all employees.
• A commitment to the communication and promotion of safe work practices and processes.

Strengths

• Canada's largest airline
• Caters to over 178 destinations worldwide
• 7th Largest passenger fleet (361)
• Large infrastructure and experienced workforce
• Partnership with Aeroplan and Star Alliance
• Safety

Opportunity
Threats
Industry Analysis
• Economical impact on tourism
• Opportunity for low cost carrier solution
• More partners leading to larger influx of clients (brand loyalty)

Competition:
American Airlines (international, low cost and regular fare)
WestJet (domestic, low cost)
Porter Airlines (domestic low cost)
Issues:
Safety Concerns
Brand Loyalty
Government Regulations
Economy

R
-Air Canada does have some presence online, could be greater

-More attention to customer service

-More rewards for frequent flyer

-Build a loyal customer base

-Renew aging fleet

-Renew image to reflect internal changes in past years
Conclusion
Best airline in North America-soon in the WORLD! (Hopefully)

-Strengths outweigh weaknesses

-Solid CSR program

-Some things are out of their control

-Leaders in terms of safety, environmentally-friendly practices
Full transcript