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Copy of Psychology Presentation - Halo Effect
Transcript of Copy of Psychology Presentation - Halo Effect
even to the smallest details
Before we start... Let us watch a video
One good quality of a person
Assume she is organized in other areas of her life...
A woman keeps her house clean
In school context:
Whenever we meet someone/thing we undoubtedly make
of his/her character
even subconsciously and
draw a conclusion
1-Make a wrong judgment of a person
1-Beautiful people receive preferential treatment
Helps us make decisions about others quickly
without having to spend a lot of time
analyzing their behavior
2-Halo effect is a type of heuristic, or mental shortcut
You may be lied to by appearance
2-Lead to inequality
beauty often gets privilege because of the halo effect
Fair and unfair treatment
Applications of the Halo Effect
Example 1 – Apple’s iPod
Creative functions and design -> Appeal to customers
Halo effect takes place
Positive perception on iPod -> positive perception on Apple’s others product
Politicians using different skills to gain support from public
voices, appearance, characteristics
corporate brand name
Role of attractiveness
Efran (1974) found subjects were more lenient in sentencing attractive individuals than unattractive ones even when exactly the same crime was committed.
People with a high level of attractiveness -> seen as more likely to have brighter futures in society
Also believed that attractive individuals -> would lead happier lives in general.
Academics & Intelligence
In Moore, Filippou, and Perret’s 2011 study, researchers sought to determine if residual cues to intelligence and personality existed in male and female faces by attempting to control for the attractiveness halo effect.
Faces manipulated to look high in perceived intelligences were
rated as more attractive.
It was also found that the faces high in perceived intelligence were
also rated highly on perceived friendliness and sense of humor.
Monahan (1941) studied social workers accustomed to interacting with people from all types of backgrounds.
Difficult to believe attractive people commit crimes
Dion and Berscheid (1972) conducted a study on the relationship between attractiveness and the halo effect.
60 from University of Minnesota took part in the experiment half being male and half being female.
Take away message/
Now, can you think of example of where the halo effect is used?
A type of cognitive bias influences
Close relationship with halo effect
Attractive people receive preferential treatment
Perceived as intelligent
Make a wrong judgment of a person
Where is it applied in real life?
of one personality trait
how we view a person's
What is it?
Drawbacks for companies eg. Toyota Prius
Leads to inequality
Happens everywhere, all the time in daily life
More attractive subjects -> majority received more socially desirable personality traits
success in careers
Secure, prestigious jobs
Heuristic, Mental shortcut
Don't judge a person based on your first impression on them.
(Don't Judge a book by it's cover)
Try to appreciate a persons inner beauty.
(DSE English speaking exam)
(Friends? Prefer more good-looking)
If you were the boss of a company and you could only promote one of the below, who would you choose? (Assume that both of them perform equally well on work)