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Copy of Psychology Presentation - Halo Effect

a reusable prezi to create your own story
by

Hayne Melonpan

on 12 November 2013

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Transcript of Copy of Psychology Presentation - Halo Effect

The

Halo

Effect

even to the smallest details
Before we start... Let us watch a video
WHAT?
Occurs when:
One good quality of a person
Assume she is organized in other areas of her life...
A woman keeps her house clean
For example...
Leads to...
work
love
studies
travel
health
relationship
family
Recreation
finance
WHY?
In school context:
Whenever we meet someone/thing we undoubtedly make
judgment
of his/her character
automatically,
even subconsciously and
draw a conclusion
about them.
Cognitive bias
Contrast Bias
Advantages
&
Disadvantages
1-Make a wrong judgment of a person
1-Beautiful people receive preferential treatment
Helps us make decisions about others quickly
without having to spend a lot of time

analyzing their behavior
2-Halo effect is a type of heuristic, or mental shortcut
looks honest?
Trust-worthy?
You may be lied to by appearance
2-Lead to inequality
beauty often gets privilege because of the halo effect
Fair and unfair treatment
Applications of the Halo Effect
Marketing
Example 1 – Apple’s iPod
Creative functions and design -> Appeal to customers
Halo effect takes place
Positive perception on iPod -> positive perception on Apple’s others product
Politics
Result?
Politicians using different skills to gain support from public

voices, appearance, characteristics
Problem?
Advertising
Recognize these?
corporate brand name
DRAWBACKS?
Role of attractiveness
On Jurors

Efran (1974) found subjects were more lenient in sentencing attractive individuals than unattractive ones even when exactly the same crime was committed.
People with a high level of attractiveness -> seen as more likely to have brighter futures in society

On personality
Also believed that attractive individuals -> would lead happier lives in general.
Academics & Intelligence
In Moore, Filippou, and Perret’s 2011 study, researchers sought to determine if residual cues to intelligence and personality existed in male and female faces by attempting to control for the attractiveness halo effect.

Faces manipulated to look high in perceived intelligences were
also
rated as more attractive.

It was also found that the faces high in perceived intelligence were
also rated highly on perceived friendliness and sense of humor.

Monahan (1941) studied social workers accustomed to interacting with people from all types of backgrounds.
Difficult to believe attractive people commit crimes

Dion and Berscheid (1972) conducted a study on the relationship between attractiveness and the halo effect.

60 from University of Minnesota took part in the experiment half being male and half being female.

Take away message/
Learning outcomes

Q&A
Now, can you think of example of where the halo effect is used?
Conclusion
The
Halo
Effect
A type of cognitive bias influences
Attractiveness important?
Close relationship with halo effect
Attractive people receive preferential treatment
Perceived as intelligent
Disadvantages
Make a wrong judgment of a person
Where is it applied in real life?
In marketing


In advertising


In politics
where our
perception
of one personality trait
how we view a person's
entire
personality.
What is it?
Drawbacks for companies eg. Toyota Prius
Leads to inequality
Happens everywhere, all the time in daily life
Hayne
Hin
Gary
Bryan
Christopher
Psychology Presentation
Results?
More attractive subjects -> majority received more socially desirable personality traits
Marriage
better parents
success in careers
Secure, prestigious jobs
Advantages
Preferential Treatment
Heuristic, Mental shortcut
Don't judge a person based on your first impression on them.
(Don't Judge a book by it's cover)

Try to appreciate a persons inner beauty.
Test:
News clipping
http://hk.apple.nextmedia.com/international/art/20131108/18498410
Celebrity Endorsements
(DSE English speaking exam)
(Friends? Prefer more good-looking)
If you were the boss of a company and you could only promote one of the below, who would you choose? (Assume that both of them perform equally well on work)
Full transcript