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Transcript of Chick project
What is our Culture about?
Italy was not a state until it was unified in 1861. Italy has a very rich collection of art and literature from many different time periods. Italy has over 100,000 monuments such as museums, palaces, buildings, statues, churches, art galleries, villas, fountains, historic houses, and archaeological remains. An Italian good image or a ' bella figura' includes first impressions. Common greetings are handshakes with direct eye contact or a smile is shared between strangers. They speak Italian. 93% of Italy's population are native Italian speakers and 5% of the population of Italy speaks a regional dialect as their mother tongue.
Italy is located in Southern Europe. Austria and Slovenia are located on the borders of Italy. The capital of Italy and the largest city is Rome.Italy is boot shaped and has two islands: Sicily and Sardinia. There are 14 volcanoes but only 4 are active. Italy is one of the world's leading producers of renewable energy but air pollution is still a problem. The climate in Italy is very diverse. Winter temperatures are 0 'F and in the apps 54 'F. Summer temperatures are about 86' and up.
What is our Government? How is our Economy?
Our Government is a Republic. Our economic freedom score is 60.6% which makes them the 83rd economically free in the world according to the 2013 index.Our score is above average and they ranked 36 out of 43 countries in the European region. Italy's economy is the right place to accept a new restaurant.
Chick-fil-A in Italian Culture!
Chick-fil-A is known for their politeness to customers even faced with a difficult situation. Knowing how to respectfully greet a customer in Italy with gestures, slang, and the language barrier for any who work there could be overcome. Hiring employees who know the culture or American employees who know the language would not be a problem in the business.
Our marketing plan is bringing Chick-fil-A into Italy for an experience they have never had. To market Chick-fil-A to Italy we would incorporate Italian culture into the staff and the architecture. Food in Italy is normally at $15 at an inexpensive restaurants and the combo meal at McDonalds is $7 so they will be happy that our food options are near the same prices. They will not be stuck with the same foods.
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