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Product Launch Assignment

Anjana Kamalaharan & Joelle Pang
by

Anjana K.

on 11 May 2011

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Transcript of Product Launch Assignment

PRODUCT LAUNCH ASSIGNMENT ANJANA & JOELLE MARKETING MIX PRODUCT: Estrelle Eyeshadow Palettes
PRICE: $85.00 - higher end product, therefore more expensive.
PLACE: Sephora, Estrelle website.
PROMOTION: contd. COMPETITION FOR MARKETS Competing in eyeshadow component of cosmetics market.
Demographic/psychographic: females, in their late teens to early twenties (upper-middle class background), with an interest in fashion. MAJOR COMPETITORS MAC
NARS
Kat Von D
Urban Decay GAINING MARKET SHARE Promotions/partnerships with retailers.
Diversification of products. LOGO Displays class, through its golden colouring.
Effective, as class is something upper-middle class consumers look for.
Simplistic, yet elegant typography of the 'E' draws attention.
"Why be beautiful, when you can be gorgeous?" Implies that using Estrelle will make you more attractive.
At the same time, ensures it is complimentary towards user's current appearance. ADVERTISING Viral marketing through YouTube.
Magazine advertisements.
Posters/billboards.
Full transcript