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Students CM 380 source

Source
by

Patrice Oppliger

on 26 September 2013

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Transcript of Students CM 380 source

Persuasion Theories:
Communication Models
Shannon and Weaver Model
Berlo's Model
Sender/Source
Sleeper Effect:
Overtime, the source gets separated from the message.
*Break down process into steps
Credibility:
expertise
trustworthiness
goodwill
Credibility
Social Attractiveness
Physical Attractiveness
pros: attention, association
cons: short-lived, jealousy
Similarity
Can be based on:
Attitudes
Morality
Background
Appearance
Social Attractiveness:
likability
similarity
physical attractiveness
Source Factors:
Full transcript