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The 7 Principles of Web 2.0

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brittany hunley

on 19 April 2010

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Transcript of The 7 Principles of Web 2.0

Principle #1:
Web as a platform Rather than a set of applications, the Web is viewed as a platform upon which we run applications and enable data sharing Pandora.com is the result of The Music Genome Project, an effort to "capture the essence of music at the fundamental level" so that sounds could be compared and catalogued based on their attributes.
This allows Pandora.com to serve up similar types of music based on a user's preferences and directly relates to a Web 2.0 Lesson:
"Leverage customer-self service and algorithmic data management to reach out to the entire web, to the edges and not just the center, to the long tail and not just the head.” Harnesses the insight that wisdom of the masses is important … and build on it Principle #3:
Mine data, make money Principle #4:
The end of the software release cycle Service focused sites with revenue generated from the availability of services Principle #5:
Lightweight programming models Loosely coupled systems that enable people to aggregate information. This adds convenience and reduces the need to 'surf', but is not necessarily as reliable as non web-based alternatives. Principle #6:
Software above the level of a single device
Netflix.com is the world’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by mail.
By using the U.S. Postal Service and the web as distribution methods, Netflix is able to keep costs low.
Their unique algorithm allows them to suggest content based on each user's preferences and the web-based platform allows users to access their account from any computer, any time.

Principle #7:
Rich user experience Using Web to deliver full scale applications
"We make money by saving you money."
Over 1 million people use Mint's online money management and budgeting software and they are adding 3,000 users every day.
Mint is tracking $175 billion in transactions, $47 billion in assets and has identified more than $300 million in potential savings for its users, all free to the user.
Mint's main source of revenue is paid advertisiement and fees earned from making savings recommendations. With more websites embracing the notion of "free" in the web 2.0 era,
increased attention is being paid to data mining and analytics.
Principle #2:
Harnessing collective intelligence This commercial for Windows 7 is a great example of harnessing collective intelligence not only to develop a product but to sell it as well. This video from IBM gives a few examples of who is participating, what they data is telling us and who could benefit from our learnings. The 7 Principles of Web 2.0 iGoogle allows users to loosely aggregate different types of information. This convenient "one stop shop,"cuts down on wed surfing and more concretely integrates yet another Google product into consumer's every day lives, building trust and brand loyalty. No Longer limited to a single PC platform Prezi is a web-based presentation tool using a map layout and zooming to show contextual relationships.
The presentation can be developed in a browser window, then downloaded so that an internet connection is not needed to show the result.
The video below explains its features in more detail.
Full transcript