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Coach Inc. Swot Analysis

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Hannah Swanson

on 12 September 2012

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Transcript of Coach Inc. Swot Analysis

By Hannah Swanson Coach Inc. Swot Analysis - One of the main accessory and fine gifts competers
- Has many facilities all over the worlds
-Efficient designing and merchandising set up
- Has a good customer satisfaction
Has a lower price than some competitors Strengths - Has a low men products sales
- New products start at full price
- Factory outlet stores are outperforming the full- priced stores.
- Luggage sales are low.
- Outdoor wear sales are also low. Weaknesses - There could be an increase of online sales.
- An internal national expansion plan
- Design a better plan to intrigue new customers.
- There is an increased wealth of consumers in Asia, Australia, and Mexico.
- To put more stores all over America. Opportunities - Dealing with counterfeit Coach products.
- The impact of the economic downturn in America.
- Competitors such as Gucci, Louie Vuitton, Prada, and Dolce and Gabanna.
- Other companies are going global and they are not.
- They don't have enough facilities around the world.
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