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ECOP Messaging Learning Circle 5/22/13

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Tracy Miller

on 15 September 2013

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Transcript of ECOP Messaging Learning Circle 5/22/13

Moving ahead with messaging
Welcome!
Your name
Your agency
What excites you most about moving ahead with messaging?
Where we've been
Progress & Opportunities
Thanks for joining today!
Tracy Miller, Early Childhood Obesity Prevention Specialist
tracymarie.miller@state.co.us
(303) 692-2347
ECOP messaging learning circle
May 22, 2013

Objectives for today
Quick review of where we've been
Announcing...the messages
Exploring next steps
Message Development and Testing Advisory

(March 2012-June 2012)

Crafted and borrowed messages for testing
Conducted feedback survey of health professionals and WIC staff (236 respondents)
Message Testing Project
July 2012-September 2012

8 focus groups
Mothers, fathers, pregnant women, grandparents

Key informant interviews of health care professionals
Messaging Work Group
December 2012 - February 2013


Revised messages, prioritized message promoters, prioritized channels, recommended contents of dissemination document
CDPHE Messaging Team
(March-August 2013)

Final edits
Messages announcement to LPHAs (today) & WIC
Creation of message dissemination publication
And now...
The Messages!
Message: #1
Healthy eating and staying active while you are pregnant matters for you and your baby's health.
Supporting points:

Gaining just the right amount of weight during pregnancy will make it easier to lose weight after your baby is born and reduces risk of disease later in life for you and your baby.

Eating well during pregnancy helps you maintain a healthy weight and gives your baby nutrients to grow and develop.

Choose a variety of different colored fruits and vegetables for meals and snacks.
Stay hydrated! Drink 8 glasses of water each day.
Pick whole grains with the words “whole wheat”, “whole grain”, or “100% whole” on the label.
Choose fat-free or low-fat milk and milk products, such as yogurt, cheese, or fortified soy beverages.
Eat lean sources of protein such as chicken, turkey, cooked beans, and fish.

Staying active during pregnancy is good for your muscles and your heart.

30 minutes of walking each day is healthy during pregnancy. 10 minutes at a time is fine!
Enjoy an active routine with family members or friends by taking walks in the neighborhood or to a nearby park.
Talk to your healthcare provider before starting any exercise plan.
Message: #2
Gaining the right amount of weight during pregnancy helps you have a healthy baby. Talk to your healthcare provider to find out how much weight gain is best for you and your baby.
Figure out how much weight you should gain during your pregnancy in two easy steps:

1) Use the chart below to figure out your BMI (Body Mass Index). Find your height on the left side and pre-pregnancy weight on the top and match the numbers in the middle to find your BMI.
2) Now that you know your BMI from step 1, find your BMI category in the left column on the chart below. Find the appropriate amount of weight gain and rate of weight gain during pregnancy for your BMI category in the middle and right columns.
Example: I am 5”2” and my pre-pregnancy weight was 120 pounds. My BMI is 22, which is in the healthy weight category. 25-35 pounds of weight gain is recommended during my pregnancy.
Supporting points:

Gaining just the right amount of weight can prevent complications, make your delivery easier, and help you lose weight after your baby is born.

Too much weight gain can cause:
early delivery
high blood pressure
swelling
gestational diabetes
cesarean section (C-section)
large for gestational age baby (LGA)

Too little weight gain can cause:
early delivery
small for gestational age baby (SGA)
low birth weight
birth defects
Message: #3
Give yourself and your baby all the benefits of breastfeeding.

Doctors recommend:
For the first 6 months, feed your baby only breast milk, even if it is offered by bottle.
Aim to continue breastfeeding while offering solid foods until your baby is at least 1 year old or older.
Supporting points:

Breastfeeding longer has benefits to last a lifetime.

For you:
Studies show breastfeeding longer reduces your risk of ovarian and breast cancers.

For your baby:
Studies show breastfeeding longer reduces your baby’s risk of childhood obesity, diabetes, ear infections and respiratory illnesses. Offering formula reduces the health benefits of breastfeeding.

How can you meet your breastfeeding goals?
Find a friend who will be a good support person.
Know your rights as a nursing mother. Colorado law states that a mother may breastfeed in any place she has a right to be. Laws also protect rights of nursing mothers in the workplace.
If you are having difficulty breastfeeding talk to your healthcare provider or a staff member at the hospital where you delivered your baby.
Your community may have breastfeeding resources and support programs. A local hospital, health department or WIC clinic can help you find them. Visit www.cobfc.org to find resources near you.
Message: #4
Rethink your drink - choose water!

Extra calories from sugar sweetened beverages may lead to weight gain.
Supporting points:

Water is refreshing, calorie-free, cheap and readily available.
Add a slice of lemon, lime, cucumber or ginger root for flavor.
How much water you need depends on your size and activity level. Larger, more active people need more fluids. Drink enough for your urine to be mostly colorless and odor-free.
Message #5
Trust your baby to know how much he needs to eat.

Your baby will show you signals of hunger and fullness, and will trust you to respond.
Supporting points:

Hold your baby during feedings and make eye contact.
When your baby is hungry, he might make suckling sounds, suck on his fist, or move his head toward food.
When your baby is full, he might seal his lips together, turn his head away, spit out the nipple or pay more attention to surroundings.
Message #6
Give your child nutritious food and active play for a healthy future.
Supporting points:

Offer your family healthy foods for meals and snacks. Let your child choose how much to eat.
Your child learns from watching you. Enjoy fruits and vegetables and your child will too!
Serve low-fat or fat free milk to children ages two and older.
Reward your child with love, time and attention rather than sweets.
Dance, walk and explore the outdoors with your child.
Message #7
Turn off the TV and play together as a family.
Supporting points:

Taking time away from the TV may help prevent and treat weight problems
Limit TV and other media, including video or computer games and handheld technologies, to less than two hours per day for kids age 2 and older. Do not allow television viewing for children younger than 2 years of age.
Keep TV out of the bedrooms.
Message #8
Help your child sleep better in a tv-free space.
Supporting points:

Studies show children who sleep less are at higher risk of obesity.
Television in the bedroom may be disruptive to healthy sleep routines.
Try calming activities prior to bedtime such as a bedtime story or a warm bath.
Message #9
There's no power like Parent Power! Eat well and move more to care for yourself and your family.
Supporting points:

Your child learns by watching you. Take frequent walks and eat plenty of fruits and vegetables, and your child will too.
Good choices today can improve your overall wellness and prevent illness and disease later in life.
Healthy choices today can even improve the health of your next child.
Where are we?
What are our plans?
How might we work together?
What are the immediate next steps?
Full transcript