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Final_Hooked Rx continued

by

Fran Matera

on 28 April 2017

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Transcript of Final_Hooked Rx continued

Other Rx College Campaigns
THANK YOU!
Caitlin Bohrer

CariAnn Hunt
Savanah Garbani
Kasey McNerney
Elizabeth Parra
Aired Jan. 10 across Arizona
900,000 TV viewers
250,000 radio listeners
#hookedrx
Social Campaign
SOCIAL MEDIA STATS
124
participants
OVER HALF A MILLION
social reach
Campus Outreach
documentary screenings
Tempe + West campuses
ASU Students
Microsite
ASU Wellness
Continue the conversation

Inform ASU students on
substance abuse and recovery

Videos
Infographics
Resources
22,617 online viewers
Recovery Rising
51,869 in Tempe
98,146 total students
including online
66 groups
Gauge the program's reach
Evaluate ways to increase influence
Video 1
Video 2
+
What does success look like?
Tactics
Infographics
Videos
A created Recovery Resources microsite
"There's no graduation date for being a recovering addict... It's something that you're going to work at every single day for the rest of your life." - Marisa
Recovery Rising Member Survey
How to talk to someone in recovery
Connects students in recovery
Agree with Recovery Rising's purpose
61%
21%
social media
34%
ASU staff
17%
campus events
How people heard about
Recovery Rising
Implementing Microsite
Make available on ASU Wellness
Market to ASU staff and online students
Microsite Elements:
Infographics
Video(s)
Implementing Resources
Distribute infographics at Recovery Rising tabling events
Share photos and videos via social media
Goal
Interviews of students in recovery
Video 3
What is addiction?
Where do we go from here?
Full transcript