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Media Fandom

Presentation for J412
by

Brittany Hang

on 28 November 2012

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Transcript of Media Fandom

Conclusion What is Media Fandom? Media Fandom What is Media Fandom? A collective shared feeling towards a subject.
Community.
It's the idea of being a diehard and having a group of people understand and feel the same way that you feel.
Fandoms are generated by fans themselves. They are vocal and they participate.
Fandoms express their attachment in public ways (shirts, fan art, websites, posters) History/Background Media fandom started to truly emerge in the late 1960s within the genre of science fiction.
The Man from U.N.C.L.E. (1964) and Star Trek (1966) were the first two series that inspired "a fandom-like reaction". History Background When the internet was invented in the 1990s, it allowed fandoms to grow more as a community.
Electronic mailing lists and search-able fan fiction archives were available.
The internet has allowed people to discover fandoms on their own time versus having someone tell them about it. It has increased since then with not just science fiction but other catagories such as celebrity, comics, and music.
Since then many, fandoms have been created
"Trekkies"
"Twihards"
"Whovians"
"Sherlockians"
"Browncoats" The weakest level of fandom is just being simply attracted to something (a music fan). The strongest level of fandom is living and breathing it.
There's an emotional investment involved with this level of fandom. Examples of Media Fandom Fan Fiction
Fan Art
Comic Con is the epitome of fandom
Youtube fan videos
Tumblr fansites for Harry Potter, Twilight, Star Trek, Emma Stone, Ryan Gosling etc.

http://doctorwhoproblems.tumblr.com/ Can Fandom change society? Today's Agenda What is media fandom?
The progression of media fandom through the years.
Theories that apply to media fandom
Case studies related to the phenomena
The importance and impact of media fandom
The negatives and positives from media fandom
Conclusion Parasocial Interaction (Horton and Wohl, 1956) By 1975 the Star Trek fandom was very well established.
Conventions were held each year and it grew at an increasing number.
1975- Star Trek Lives! Harry Potter fans
Buffy the Vampire Slayer fans
Gleeks Fourfold Typology of "Television Relation"
(Rosengren and Windhal, 1989) A pseudo-interaction that happens between the audience and the fictional characters or media personalities they admire.

Parasocial Interaction can lead to
-loss of reality
-influence on behavior

Media plays a role in feeding the fandom's obsessions Derives from the two main dimensions of audience relations with the media
-Interaction
-Identification
-Capture
-Detachment Power/impact of media fandom Jericho (2007): Fans were able to bring it back for another season of seven episodes. Firefly (2002): Firefly was able to come back for a movie called Serenity. Chuck (2007): Fans bought $5 foot long Subway sandwiches in efforts to save Chuck from cancellation.
Bestseller novels 50 Shades of Grey started as fan fiction for Twilight. Users and Gratifications in Media Fandom People's use of media depends on the
audience's perceived needs, motives,
and wishes.

Audience usually seeks:
Information
Relaxation
Companionship
Escape
Identification formation Bibliography The Positives Media Fandom 1. Belonging to a community

2.Casting away a prejudice- freedom of expression

3.Trying to change norm society- equality of sexes in fandom The Negatives of Media Fandom 1.Losing reality

2.Obsession

3."Holomies" FUN FACTS! According to the Urban Times, an online magazine, the seven most popular fandoms are:
1. Star Wars
2. Star Trek
3. Lost
4. Sherlock Holmes
5. Doctor Who
6. Lord of the Rings/Tolkien
7. Harry Potter Glee Fandom and Twitter: Something New, or More of the Same Old Thing? (2012) By: Megan M. Wood & Linda Baughman How Glee fans' practices on twitter effect producers and consumers
Three week period
10 role play Twitter accounts monitored
3,000 tweet collected EmmaH_WMHS: @Will_Schue
Sighs as they pull into the parking lot Eh. . .
Will_Schue: @EmmaH_WMHS Ready.
Grins and gets out, opening her
door and taking her hand You’ll be fine.
EmmaH_WMHS: @Will_Schue Follows him and shrugs But I look silly when I
ice skate.
Will_Schue: @EmmaH_WMHS Stop worrying! Laughs and walks to the
counter, paying for the two of them
EmmaH_WMHS: @Will_Schue
Sighs You really don’t have to pay for me! Media fandom has really evolved. Not only do fans have a community to go to, they also have a voice within the entertainment industry.
Invention of the internet and social media sites have people are allowed to share their passion even more.
The marketing industry have also been feeding the beast.
With media fandom, people have found their own little community where they can talk about things they love with other people that share similar level of interest. A case study on transmedia reception:
Fandom on Facebook and social issues
in the brazilian telenovela Passione (2012) Maria Immacolata Vassallo de Lopes questionnaire consisted of the individual measures of fandom, affinity for televised sports, exposure to televised sports, ability to name a favorite of well-known athlete, interaction with favorite or well-known athletes through parasocial interaction and identification, and general demographics.

surveyed undergraduate students from two midwestern universities

television served as a significant outlet for fans to fulfill sports viewing motives

fandom and time spent watching sports were significantly related

men watched more sports but women more likely to develop parasocial relationships

parasocial relationships offer functional alternative to interpersonal relationships when real, social encounters are limited An Examination of Fan-Athlete Interaction:
Fandom, Parasocial Interaction, and
Identification (2009) By: Adam C. Earnheardt and Paul M. Haridakis Monitored facebook fans of the novela by analyzing the activities and discourses of fan communities
User Generated Content (UGC) was high during the show's airtime. Fans looked for secrets and tried to figure out the ending
very emotional content Kaufman, A. (2012, November 12). Nonstop “Twilight” Mania. Los Angeles Times, p. A1 & A14. McQuail, D. (2010). McQuail's Mass Communication Theory. London: Sage Publications. Earnheardt, A. C., & Haridakis, P. M. (2009). An Examination of Fan-Athlete Interaction: Fandom, Parasocial Interaction, and Identification. Ohio Communication Journal, 4727-53. Wood, M. M., & Baughman, L. (2012). Glee Fandom and Twitter: Something New, or More of the Same Old Thing?. Communication Studies, 63(3), 328-344. doi:10.1080/10510974.2012.674618 Lopes Maria Immacolata Vassallo de. (2012
A case study on transmedia reception:
Fandom on Facebook and social issues
in the brazilian telenovela Passione Coppa, Francesca (2006). "A Brief History of Media Fandom". In Hellekson, Karen; Busse, Kristina. Fan Fiction and Fan Communities in the Age of the Internet. Jefferson, North Carolina: McFarland & Company. pp. 41–59. Brittany Hang- Powerpoint editor Our Roles Jocelyn Vaca- Fact Checker Rosie Jasso- Secretary Hyeryun (Crystal) Myung-Chair
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