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CMO TEAM V3R2
Transcript of CMO TEAM V3R2
-The Washington Post
Who’s Interviewing Whom?
CAREER & GROWTH
ATTRACTING & ENGAGING WITH MILLENNIALS
2016 CEO CHALLENGE SURVEY
MEET THE MILLENNIAL
Listen to me
speak up quickly
word of mouth communication
fast career paths
Your company’s internet presence needs to be sophisticated and highly functional.
Be the architect of a great application process.
“The process takes so long! Speeding up the application process would make everyone a lot happier.”
as Brand Ambassadors
social media training sessions
Appeal to their career-minded nature
“Recruiting is like getting married with only meeting your future spouse a few times. I’d like to see multi-day hands-on working interviews to really see whether there is a good fit.”
“It’s tough to not receive feedback after an interview.”
“Too much mystery. More upfront information could save both parties a lot of time.”
Frustrated job-seeking Millennials
“Hiring” open house
“Don’t ask me about the next big thing, ask the twenty-somethings on my team.”
-CEO of Rakuten
Deloitte 2016 Survey
cited insufficient opportunities to develop their skills, especially leadership skills.
TriNet and Wakefield Survey
of Millennials see their company’s review process as flawed.
"Culture is what wins the war on talent and retention, and what makes employees fight a little harder and longer for you."
-iRobot co-founder Colin Angle
“From a technology perspective, my company is stifling. Restricted Internet access is a major concern that causes incredible inefficiencies. Having capacity restrictions on emails is also troublesome.”
HIRING & ONBOARDING MILLENNIALS
WHO'S INTERVIEWING WHOM?
1. health benefits
2. work-life balance
3. promotional opportunities
No Feedback = Negative Feedback
The failure to attract &
retain young, top talent
UX (User Experience) &
CX (Customer Experience)
CX (Recruitment Marketing)
Have a great onboarding process
MORE THAN 50 PERCENT OF MILLENNIALS
EXAGGERATIONS, & UNCOMFORTABLE TRUTHS
Culture is the single most important thing that will be on your side when it comes to attracting, hiring, and keeping the Millennial generation.
Millennials would rather compromise than “sell out”.