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Movie Posters

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by

Luene Alves

on 10 July 2013

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Transcript of Movie Posters

POSTERS
Objective
MOVIE
Aline Boehs
Luene Langhammer Alves
What are movie posters?
Where do we find them?
What are the purpose of a movie poster?
online research for movie posters;
patterns analysis;
analysis of texts present in the posters (mood).
Find out common patterns in movie posters in order to perceive if there is a relation between texts present in such posters and the most successful movies – box-office hits.
Questions to get the reader's attention
Interrogative sentence

Readers feel the need and/or curiosity to answer the question. Along with the image, the reader imagines which man will be the last to survive.
Focus on actors, producers or directors
“Catch Phrase”
Comments or star classification
“Only images"
Declarative sentences
It provides the opinion of important sources, indicating the source is committed that the reader will have the same opinion.

Imperative sentence
It demonstrates authority. Give orders to the reader in an attempt to persuade him.
Porém, apresenta uma declarative sentence. Enfatiza data do lançamento do filme.

Sentences which introduce the plot
100 movie posters: 6 patterns, 5 mood categories.
Posters tend to have little textual information, focusing on the plot of the movie or on the image itself.
Therefore, there is a possible relation among box-office movies and their posters. The majority of the box-office hits was either categorical or appealed to the visual.
Method
Results
Conclusion
Declarative Sentence

It informs the reader. It focuses on the movie actor, expecting to attract fans of Mel Gibson.
Declarative Sentence

It informs the reader. It focuses on the creators of the film. The purpose is to attract fans of the movie Monsters, inc.
Interrogative Sentence

Fans recognize the question and identify with the poster. Those who do not know the plot will probably be curious about it and will try to unravel the relation between the question and the movie.
Imperative Sentence

Fans recognize the sentence and identify with the poster. Those who do not know the plot will probably be curious about it and will try to unravel the significance of the sentence.
Declarative sentence

It informs the reader about the movie plot.
Declarative sentence

It gives information about the movie. Since information is scarce, the reader is urged to find out more. It also emphasizes the director.
June 13th, 2013
http://www.boxoffice.com/statistics/alltime_numbers/domestic/data
Table 1 – Among the 100 most successful movie posters there is a significant quantity of posters without texts – only images – and posters with short sentences which introduce the plot.
Table 2 – There are few posters with interrogative or imperative sentences, and many of them do not have sentences at all. Most sentences are, thus, declarative ones, that is, the objective is to inform the readers, and to make sure the movie is worth watching.
Interrogative sentence

Viewers feel the need and/or curiosity to answer the question. Since this is the sequel of the series, the question encourages the reader to be curious about what might happen.
Declarative sentence

Categorical comment expecting readers to be interested in the movie, as this is another production by Spielberg.
Full transcript