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Travelport - Advertising/ Marketing
Transcript of Travelport - Advertising/ Marketing
Travelport - Here and Now
Bulk of advertising products sold to the hotel industry
Sector represents close to 95% of total sales
Predominate source of sales for 5 out of six products.
Multi-source travel content
Empowered selling experience
360 Full Service Airline Carriers
Car and Rail service providers
Travelport Electronic Direct Mail
Travelport Featured Property
Travelport Online Itinerary Advertising
Travelport Sign-On Messages
Travelport Sponsored Flights
Introducing Travelport Showcase
By utilising Content Marketing, Direct Marketing, Social Engagement and Advance Web-based technology, further products and services can be offered - value for money, ROI and an additional revenue source.
CMS (Content Management System)
Web/ Mobile/ Tablet
Calls to action
Profile Airlines, Hotels, Cars and Rail via responsive content pages with content and calls to action tied into existing products and services
Standard Content Page
Special Offer Page
Offers & Specials
Calls to Action
Email PDF copy to agent
Link to GDS?
Profile, Specials, Offers
URL Link to showcase
$ Paid For Profiling
$ Paid for Responsive Pages
Agent Login Required
Grow ancillary revenues by maximising visibility of content rich marketing on a web/mobile/tablet platform.
This is backed up with intelligent analytics, that provide insights into traffic and conversions into sales