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To what extent is our perception of beauty shaped by society

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matilde faria

on 5 January 2014

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Transcript of To what extent is our perception of beauty shaped by society

To what extent is our perception of beauty shaped by society?

- based on personal feelings, tastes, or opinion
TV Shows
Toddlers and Tiaras
Fashion Industry
Influence of Media
Fashion Industry
Social Identity Theory
- Person’s sense of who they are based on their group membership(s).
Does Society shape our perception of beauty?
Arguments for

Real Life Situation
Abercrombie & Fitch CEO Mike Jeffries

"In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong in our clothes and they can't belong. Are we exclusionary? Absolutely." - Mike Jeffries
Not selling XL or XXL for women
On sex appeal, "It's almost everything. That's why we hire good looking people in our stores. Because good looking people attract other good looking people, and we want to market to cool, good looking people. We don't market to anyone other than that." - Mike Jeffries

Arguments against

- Social Identity Theory
- Influence of Media
- Beauty is subjective
- Individual will not act by their
thoughts and characteristics,
TV Shows
Beauty is subjective
How does this affect teens?
My opinion
- 1 to 7 year olds competing in beauty pageants
- make up at young age, spray tans,
dyed hair
- idea of what beautiful is at such young age
- each person has different perception of beauty
- depends how you feel towards someone
- girls starving themselves to have the "perfect" body
- boys taking steroids to have the "ideal" body
- ones without the body feel like they are worth less
- self conscious
- society shapes our perception of physical beauty not inner beauty
- media plays a huge roll
- this idea of beauty is what our society grew up seeing
- personal taste

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