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The future of think tank communications: Moving from digital by design to digital by default

Using ODI's award-winning online strategy, this presentation outlines how ODI is changing its communications to be more digital. Based on: http://onthinktanks.org/2011/09/12/responding-digital-disruption-traditional-communications-odi-strategy/

Nick Scott

on 26 April 2013

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Transcript of The future of think tank communications: Moving from digital by design to digital by default

'Being there' 'Cradle to grey' Can think tanks move from Change our core products Create demand for an idea Pillar #1 Pillar #2 digital by design to digital by default 'Reusing the wheel' Pillar #3 'Revolutionary
evolution' Pillar #4 Change our processes What do we need to do? Change
our systems Change our people ? Credits Image credits:Elderly partners: flick/adwriter (http://www.flickr.com/photos/adwriter/257937032)Bookshop: flickr/_SiD_ (http://www.flickr.com/photos/_sid_/1985502428/)Town crier: Johnny English (http://www.flickr.com/photos/johnnyenglish/262249193/)Sunset scene: flickr/Christolakis (http://www.flickr.com/photos/43052603@N00/3391952890/)TV news of London bombings: flickr/kitta (http://www.flickr.com/photos/kitta/24273396)Network (Atomium): flickr/fatboyke (http://www.flickr.com/photos/fatboyke/2617432325/)School cheat: flickr/Mr Stein (http://www.flickr.com/photos/5tein/2347819459 /)Fireman/clock: flickr/Roby Ferrari (http://www.flickr.com/photos/roberto_ferrari/281640001/)Metal detector: flickr/nathaninsandiego (http://www.flickr.com/photos/nathaninsandiego/4201091665/)
Map of internet traffic around the world: Oxford Internet Institute data visualisation site (http://www.oii.ox.ac.uk/vis/?id=4e3c0200)
Pyramid of online communication methods: adapted from Idealware (http://www.idealware.org/blog/2008/11/pyramid-of-online-communication-methods.html)Red/black icons from icons etc. (http://icons.mysitemyway.com/) and site icons from various locationsHot rod Google Icon (http://en.loadtr.com/Hot_rod_Google_Logo-437073.htm) Writing and pen: flickr / churl http://www.flickr.com/photos/churl/250235218/ Email: n.scott@odi.org.uk
Webpage: http://www.odi.org.uk/about/staff/62&-nick-scott
LinkedIn: http://uk.linkedin.com/in/nicholasmscott
Twitter: @nicknet Nick Scott Digital Manager
Overseas Development Institute (ODI) Foster research in
the cradle - network and create communities Give life to mature
research - multiple formats, multiple messages Don't let research go
to the grave - plan for long-term visibility of grey literature and research Make it a point of principle never to spend money and time on something you can get for free and easily.

If you have to create something new, let others build on your work. Return to first principles of communications... don't expect people to come to content on your platforms - push it to them on the channels they already use. Introduce new systems and processes iteratively and collaboratively.

Employ arguments and evidence to convince people of the need for change.
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