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Children’s Television and Its Perceptional Effects on Gender Roles

Children’s Television and Its Perceptional Effects on Gender Roles

Amanda Balcer

on 3 May 2010

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Transcript of Children’s Television and Its Perceptional Effects on Gender Roles

Children’s Television & Its
Perceptional Effects on
Gender Roles Literature
Review Methods An Overview What we wanted
to know Past Research Findings ? Why is our research
important? Future Research Sample Design &
Procedure Measures Which person saves the world from evil people by fighting them?
Which person cries when they are sad? Hypotheses Questions? Suggestions? ? ? ? ? ? ? ? H1=Children will base their gender role
perceptions on the type of
programming they are exposed to. H3=Children that view television in groups and participate in group discussion about gender stereotypes will alter their perceptions of gender to be more in agreement with the type of television they watch. H2= Children exposed to mainstream
television will have male dominated
gender perceptions. Research Question:
Does media have an effect on children’s gender perceptions of American society? What we are doing to find out Why is this important? Gender Schema
Theory Social Learning
Theory Mental Segregation Initial
Survey Second Round
Survey- Male Dominated Second Round
Survey- Female
Dominated Results Changes in programming Parents Educational Setting Updates Child's
Environment Occupation
Choice Compare & Contrast
Male vs. Female Dominated
Group vs. Individual Viewing Second Round
Survey- Neutral
Programming 300 children
Ages 8-10
Random sample near
UW Madison Campus
Full transcript