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case study: In Search of a Second Act
Transcript of case study: In Search of a Second Act
Founded by CEO: Stephanie Alexis
Single product :Brrrd (interactive languang-learning tool)
Sale declining since launch.
Actionable Strategic Recommendation
1.focus on language instead of toy
2.improve the product to include advanced levels
4.license the products
Shuo Yang 104014910
Huan Yan 104105663
Hanqing Zhao 104000487
Khalid Almulla 104104640
Zhengyi Zong 104010365
Is it a toy company or a language company?
need a second act
company owned by investors
some of the investors on the board of directors
investors want return on their investment