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case study: In Search of a Second Act

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on 22 May 2014

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Transcript of case study: In Search of a Second Act

Thank you
Founded by CEO: Stephanie Alexis

Single product :Brrrd (interactive languang-learning tool)

Sale declining since launch.
Actionable Strategic Recommendation
1.focus on language instead of toy

2.improve the product to include advanced levels

3.multiple languages

4.license the products

issue analysis
group 7
Shuo Yang 104014910
Huan Yan 104105663
Hanqing Zhao 104000487
Khalid Almulla 104104640
Zhengyi Zong 104010365

problem identification
Is it a toy company or a language company?
declining sales
limited products
need a second act
company owned by investors

some of the investors on the board of directors

investors want return on their investment
Why Now?!
Full transcript