Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

case study: In Search of a Second Act

No description


on 22 May 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of case study: In Search of a Second Act

Thank you
Founded by CEO: Stephanie Alexis

Single product :Brrrd (interactive languang-learning tool)

Sale declining since launch.
Actionable Strategic Recommendation
1.focus on language instead of toy

2.improve the product to include advanced levels

3.multiple languages

4.license the products

issue analysis
group 7
Shuo Yang 104014910
Huan Yan 104105663
Hanqing Zhao 104000487
Khalid Almulla 104104640
Zhengyi Zong 104010365

problem identification
Is it a toy company or a language company?
declining sales
limited products
need a second act
company owned by investors

some of the investors on the board of directors

investors want return on their investment
Why Now?!
Full transcript