Loading presentation...
Prezi is an interactive zooming presentation

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Dealing with the Media

No description
by

Dauphne Trenholm

on 8 April 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Dealing with the Media

IN GOOD TIMES AND IN BAD
July 9, 2013
Arkansas Rural Education Association
It's all about relationships
Dealing with the Media
Reporters are people, too.
Personality
Types
Altruistic
Woodward Wannabes
Good, hard-working folks
Just getting through the day
Eeyores
Understand
how they work
Deadlines
How they put stories together
Their bosses
Make their lives easier
Answer calls and be pleasant.
Work with their schedules as much as possible.
Feed them GOOD story ideas.
Getting Ready for the Interview
Editorial boards - formal, or informal.
Know your stuff.
Know the big message.
Know your topic.
Nail it down to two or three main messages.
Tie them back to the big message.
Brainstorm questions.
Follow the Red Sox example.

Know their stuff.
Reputation
How the interview will be used
Who else is being interviewed
Interview
STYLES
You Might Face
July 2013
Rapid Bullet
Guy
Won't Let You Finish
Gal
Words in Your Mouth Woman
Doesn't Have a Clue
Dude
Smile and relax
Give your correct name and title
Listen to the question
Answer questions briefly
Keep elaborations short
Don't refuse to answer a question
The Interview
For broadcast:
Pause after the question
Answer in a complete sentence that restates the question
Always tell the truth
Don't be afraid to say you don't know
"No comment" is a no-no
"Off the record" can get you in trouble
Interview Traps
And How To Escape Them
Either/Or
Speaking for Someone Else
Bad Information
How do I sound?
Do
Don't
Speak in a monotone

Vary your pitch

Speak too fast or too slow
Say mmm, ahh, huh
Articulate your words
Speak in complete sentences
If you stumble or get tongue-tied, ask if you can start again
How do I look
Dress appropriately for the occasion
In a studio, dress professionally.
Tailored coats or jackets.
No short skirts.
Avoid stripes and plaids.
On location, wear what you normally would.
Avoid hats, if possible.
Avoid black, white and red for TV.
NO.
YES.
Don't wear light-sensitive glasses.


Don't let your jewelry steal the show.
Don't let your makeup steal the show.
Nails should be clean and manicured.
Don't chew gum.
Be genuinely enthusiastic and confident.
Be conversational.
Watch your body language.
Don't jump up at the end.
Welcome
AREA Conference
November 2013

Thank you!
Julie Johnson Holt & Dauphne Trenholm
Agriculture Secretary Tom Vilsack
Interview by Jeremy Hobson
Marketplace Morning Report Thursday, July 19, 2012
Bloggers
Be human.
Crisis Mode
Media trust
Gathering facts
Timely response
Crisis communication plan
Leader
Spokesperson
Team
Meeting areas
Online response
Have an answer for, "Is there anything you'd like to add?"
Full transcript