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Dealing with the Media
Transcript of Dealing with the Media
July 9, 2013
Arkansas Rural Education Association
It's all about relationships
Dealing with the Media
Reporters are people, too.
Good, hard-working folks
Just getting through the day
how they work
How they put stories together
Make their lives easier
Answer calls and be pleasant.
Work with their schedules as much as possible.
Feed them GOOD story ideas.
Getting Ready for the Interview
Editorial boards - formal, or informal.
Know your stuff.
Know the big message.
Know your topic.
Nail it down to two or three main messages.
Tie them back to the big message.
Follow the Red Sox example.
Know their stuff.
How the interview will be used
Who else is being interviewed
You Might Face
Won't Let You Finish
Words in Your Mouth Woman
Doesn't Have a Clue
Smile and relax
Give your correct name and title
Listen to the question
Answer questions briefly
Keep elaborations short
Don't refuse to answer a question
Pause after the question
Answer in a complete sentence that restates the question
Always tell the truth
Don't be afraid to say you don't know
"No comment" is a no-no
"Off the record" can get you in trouble
And How To Escape Them
Speaking for Someone Else
How do I sound?
Speak in a monotone
Vary your pitch
Speak too fast or too slow
Say mmm, ahh, huh
Articulate your words
Speak in complete sentences
If you stumble or get tongue-tied, ask if you can start again
How do I look
Dress appropriately for the occasion
In a studio, dress professionally.
Tailored coats or jackets.
No short skirts.
Avoid stripes and plaids.
On location, wear what you normally would.
Avoid hats, if possible.
Avoid black, white and red for TV.
Don't wear light-sensitive glasses.
Don't let your jewelry steal the show.
Don't let your makeup steal the show.
Nails should be clean and manicured.
Don't chew gum.
Be genuinely enthusiastic and confident.
Watch your body language.
Don't jump up at the end.
Julie Johnson Holt & Dauphne Trenholm
Agriculture Secretary Tom Vilsack
Interview by Jeremy Hobson
Marketplace Morning Report Thursday, July 19, 2012
Crisis communication plan
Have an answer for, "Is there anything you'd like to add?"