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Building Online Customer Relationships

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by

christian cifuentes

on 10 February 2015

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Transcript of Building Online Customer Relationships

What is Customer Relationship
In a recent social media study by J.D. Power & Associates, 87 percent of satisfied customers said their online interaction with the company “positively impacted” their likelihood of purchase from that company.
Online customer relationships consist of making a connection and relationship with customers.
Online Customer Relationships
Make your site fun and enjoyable for people to visit.
Remember to Have Fun
Feedback: Complaints made on social media are often ignored by companies to avoid social storms.

Wording your response effectively can make the customer respect you and want to come back.

Relationship Building Pit-Falls
Building Online Customer Relationships
Lack of Resources: No one is interacting on your social media site. You're missing the opportunity to gain sales and valuable feedback.
Relationship Building Pit-Falls
Involve Social Good
Customer Relationship
Online Customer Relationship
Relationship Pit-Falls
Involving Social Good
Having Fun with your Web Site.
Any Questions?
The ways in which your company communicates and deals with existing customers.
http://www.entrepreneur.com/encyclopedia/customer-relationships
http://quickbooks.intuit.com/r/marketing/how-to-build-relationships-with-your-customers-via-social-media/
Having someone actively update your site and respond to customer complaints can illuminate any problems.
http://quickbooks.intuit.com/r/marketing/how-to-build-relationships-with-your-customers-via-social-media/
http://quickbooks.intuit.com/r/marketing/how-to-build-relationships-with-your-customers-via-social-media/
Bad customer relationship.
"Consumers feel more connected to brands that advocate social responsibility."



Thank your consumers for all their contributions, they feel appreciated and are more likely to come back.
http://quickbooks.intuit.com/r/marketing/how-to-build-relationships-with-your-customers-via-social-media/
Add images and color to your site that are relatively fun.
Full transcript