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Leo's Sale and Service

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Manitoba/Ontario Prezi

on 14 August 2018

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Transcript of Leo's Sale and Service

Past - 1940
How did you get here?
Present - 2016
What are you doing now?
Future - 2026
Where are you going?
Market Research

Adult Population of Portage la Prairie and RM is 19,521

Industry: Ag, Forestry, Fishing, Hunting (14.6%) = 2,850 Farmers
Market Research
Farm Equipment (Quantity)
RM of Portage la Prairie ($101 million)

Tractors (<60 hp) - 614
Tractors (60-90 hp) - 315
Tractors (90-149 hp) - 287
Tractors (above 149 hp) - 309
Pick-ups and Cargo Vans - 646
Other Farm Trucks - 609
Cars and Passengers Vehicles - 186
Combines - 275
Swathers and Mower Conditioners - 348
Balers - 194
Forage Harvesters - 12
$29,000
per farm, per year
$10,021,150
Total spent in the R.M.

Total Number of Farms in the R.M. of Portage la Prairie:
345
On Repairs/Maintenance
to Equipment
We are not trying to create a market for your product.
Advertising

Advertising
We are trying to exploit the market that already exists and direct customers to your place of business.
It's what you do when you can't see someone in person.
Advertising
C
r
e
a
t
i
v
e
l
y
Frequently
Frequently
Frequently
Frequently
Frequently
Frequently
frequently
frequently
frequently
frequently
Consistently
It's Effective & Personal
Your potential customers spend more time with radio and online than any other type of local media

92% of adults listen to radio an average of 20+ hours per week

CFRY, Country 93, Mix 96 & PortageOnline.com have a personal and local connection with our audience
It's Sound
Radio is sound - intrusive, irresistible sound - It makes electronic media the long distance runner of advertising.

Broadcast wins the hearts of customers before they're in the market for your product.

Sound is memorable (and persuasive). Consider music and all those songs you know the lyrics to without ever intentionally learning them.
Wherever You Are...
Radio is There With You!
In the car, at home, and at work!

Radio is always accessible.
Streaming online and on your mobile phone.
Radio drives your message home, reaching your customers throughout the day.
How to Advertise
Why Radio?

- We have covered what matters to the agricultural industry for over 55 years

- Our audience is almost exclusively rural
- rural means agri-business
- rural means farmers

- International agri-business has leveraged our connection to local producers

Radio Agriculture Content
Grain Rush
Farmers' Appreciation
Lunch
Tank & Trailer
A recent study conducted by Google (yes, Google) states that "using broadcast media (TV and Radio specifically) greatly enhances search results."

This infomation is an invaluable combination which will prove that "radio + search" is the real winning combination to drive their sales.

Nielson Report, January 2016
&
A Sound Partnership
Advertising
Why do companies that have seemingly maxed out on brand recognition still spend so much money on advertising?
Full transcript