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Ethos, Logos and Pathos (English 2)

for Notes

Tracy Catlin

on 4 October 2018

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Transcript of Ethos, Logos and Pathos (English 2)

How We Appeal
The Art of Argument
We say the word
when we talk about argument. It's how people use words to get what they want.
What do you do to persuade someone?
Greek for “character”
Premise: we believe those whom we respect
Focuses on who speaker or writer is.
Commercials use celebrities to create a certain attitude they want consumers to have towards their products or ideas.
Credibility: remind others of the author’s past or qualifications.

-- Well-known Companies
-- Colleges and their famous/successful alum
-- Stars or sports players
-- A politician who is successful or not.
Greek for “word”
Focus on argument itself by using Evidence (statistics, pictures, sources)
Logic, reasoning
Appeals to emotions
Usually shown through narrative or story
Speaker Centered
Credibility or Ethics
Argument Centered
Logic or Facts
Audience Centered
A good argument will use an effective combination of all three appeals. As a reader and viewer, pay close attention to how people are trying to persuade you.
Analyze all three appeals (ethos, logos, and pathos) as Ironman tries to persuade Loki.
:Make a serious or urgent request.
Do you try to let them know why they should trust you?
Do you point out why it is in their best interest to allow you to do what you'd like them to do?
Do you try to look at them with puppy-dog eyes and perhaps shed a tear or two? Or even make them laugh?
Convince your partner to let you borrow $1.00 because of how trustworthy you are (then explain WHY you are trustworthy.
With a different partner, explain the logical reason behind you borrowing $50.00 from them. (What would you do that would be good for *your partner* to give you $50.00?)
Try to borrow a cell phone from a partner by making them emotional WITH YOUR WORD CHOICE.
Is this commercial logical?
Explain why.
What are examples of pathos in this commercial for Thai life insurance?
How to Argue Effectively and
How to Analyze Argument
By itself, the recognition that we have common hopes and dreams won't end all the gridlock or solve all our problems or substitute for the painstaking work of building consensus and making the difficult compromises needed to move this country forward.

But that common bond is where we must begin.
Our economy is recovering. A decade of war is ending. A long campaign is now over. And whether I earned your vote or not, I have listened to you, I have learned from you, and you've made me a better president. And with your stories and your struggles, I return to the White House more determined and more inspired than ever about the work there is to do and the future that lies ahead.
From President Obama's re-election speech November 7, 2012:
Spartan Council Loyalist: May I give the floor now to the wife of Leonidas and Queen of Sparta.
Queen Gorgo: Councilmen, I stand before you today not only as your Queen: I come to you as a mother; I come to you as a wife; I come to you as a Spartan woman; I come to you with great humility.
I am not here to represent Leonidas; his actions speak louder than my words ever could. I am here for all those voices which cannot be heard: mothers, daughters, fathers, sons -- 300 families that bleed for our rights, and for the very principles this room was built upon.
We are at war, gentlemen. We must send the entire Spartan army to aid our King in the preservation of not just ourselves, but of our children.
  Send the army for the preservation of liberty.
Send it for justice.
Send it for law and order.
Send it for reason.
But most importantly, send our army for hope -- hope that a king and his men have not been wasted to the pages of history -- that their courage bonds us together, that we are made stronger by their actions, and that your choices today reflect their bravery.

Your Turn!
Step 1: Think of a made-up product to sell (do not use something already out on the market today). Do you have a doodle to sell? Do you have an invention? If not, then make up something!
Step 2:
Create a print ad for that item.
In your ad, you need to share why should we trust you (ethos), why is it logical to buy your product (logos), and give us some heart-tugs as to why we should buy your product (pathos).
Step 3: The Particulars:
Your advertisement should be as big as a regular size of computer paper or bigger--up to poster size or tri-fold size.

You need to have color.

You need to have all three elements of rhetoric in your advertisement (ethos, logos, and pathos).

You will need to write on the back side of your poster how you included those elements in your advertising (1/2 page description).

You may use computer images and type or hand print, however, if you hand print, your poster needs to look polished and neat.

You will have time on _______________________ or on _________________________. You will present to at least one other person on _____________________________. Volunteers to present to the whole class get a sucker!
Does this one for KitKat try to appeal through Logos (logic)?
What are the primary appeals in this KitKat commercial?
Kahoot review time!
Create a PLAN on notebook paper FIRST!
Activity 2: Writing, 50 points
Using Queen Gorgo's speech as a guide, write your own speech. 300 words or more.
Your topic is .
motivating others to do better
You need to include ethos (your credibility), logos (why is it logical to do better), and pathos (get people emotional about doing better).
Color code your speech for the three appeals when you are finished writing.

You may hand write or you may type your speech.
Activity 1: Writing, 25 points.
The Spartan Council decided to send more men to help Leonidas based on Queen Gorgo's speech. In a well-written introductory paragraph, write whether you think the council decided this based on the queen's speech or the realization that there was a traitor among them.

An introductory paragraph includes
background information
a thesis statement
Part 2: After the speech
Full transcript