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Ethos, Logos and Pathos (English 2)

for Notes

Tracy Catlin

on 9 September 2016

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Transcript of Ethos, Logos and Pathos (English 2)

How We Appeal
The Art of Argument
We say the word
when we talk about argument. It's how people use words to get what they want.
What do you do to persuade someone?
Greek for “character”
Premise: we believe those whom we respect
Focuses on who speaker or writer is.
Commercials use celebrities to create a certain attitude they want consumers to have towards their products or ideas.
Credibility: remind others of the author’s past or qualifications.

-- Well-known Companies
-- Colleges and their famous/successful alum
-- Stars or sports players
-- A politician who is successful or not.
Greek for “word”
Focus on argument itself by using Evidence (statistics, pictures, sources)
Logic, reasoning
Appeals to emotions
Usually shown through narrative or story
Speaker Centered
Credibility or Ethics
Argument Centered
Logic or Facts
Audience Centered
A good argument will use an effective combination of all three appeals. As a reader and viewer, pay close attention to how people are trying to persuade you.
How does Coach Taylor persuade his football player "Brock"?
:Make a serious or urgent request.
Do you try to let them know why they should trust you?
Do you point out why it is in their best interest to allow you to do what you'd like them to do?
Do you try to look at them with puppy-dog eyes and perhaps shed a tear or two? Or even make them laugh?
Convince your partner to let you borrow $1.00 because of how trustworthy you are (then explain WHY you are trustworthy.
With a different partner, explain the logical reason behind you borrowing $50.00 from them. (What would you do that would be good for *your partner* to give you $50.00?)
Try to borrow a cell phone from a partner by making them emotional WITH YOUR WORD CHOICE.
Is this commercial logical?
Explain why.
What are examples of pathos in this commercial for Thai life insurance?
How to Argue Effectively and
How to Analyze Argument
T-Mobile Commercial
By itself, the recognition that we have common hopes and dreams won't end all the gridlock or solve all our problems or substitute for the painstaking work of building consensus and making the difficult compromises needed to move this country forward.

But that common bond is where we must begin.
Our economy is recovering. A decade of war is ending. A long campaign is now over. And whether I earned your vote or not, I have listened to you, I have learned from you, and you've made me a better president. And with your stories and your struggles, I return to the White House more determined and more inspired than ever about the work there is to do and the future that lies ahead.
From President Obama's re-election speech November 7, 2012:
Buick Commercial
Spartan Council Loyalist: May I give the floor now to the wife of Leonidas and Queen of Sparta.
Queen Gorgo: Councilmen, I stand before you today not only as your Queen: I come to you as a mother; I come to you as a wife; I come to you as a Spartan woman; I come to you with great humility.
I am not here to represent Leonidas; his actions speak louder than my words ever could. I am here for all those voices which cannot be heard: mothers, daughters, fathers, sons -- 300 families that bleed for our rights, and for the very principles this room was built upon.
We are at war, gentlemen. We must send the entire Spartan army to aid our King in the preservation of not just ourselves, but of our children.
  Send the army for the preservation of liberty.
Send it for justice.
Send it for law and order.
Send it for reason.
But most importantly, send our army for hope -- hope that a king and his men have not been wasted to the pages of history -- that their courage bonds us together, that we are made stronger by their actions, and that your choices today reflect their bravery.

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