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Your Communications Plan
Transcript of Your Communications Plan
This is how we will communicate
to increase revenue in 2015.
What are our goals
We wish to be perceived as a professional provider and an attractive partner
within the field of consumer optics among our target groups. (All texts are sample texts).
Which are our
Small and medium sized optics dealers.
Chains of optics dealers.
Suppliers of high quality optical parts.
What are our
Be their first priority brand.
Long term relationships with major chains.
Turn them into loyal customers and ambassadeurs.
Ensuring high quality parts, safe delivery and best prices.
Ensure that our employees understand our values.
What should be the
focus of our communications?
High quality brand. Quick delivery and unique service.
Serious and competitive high quality supplier.
Advanced high quality products and unique services.
ISO certifications. Stability.
should we use to
reach our audiences?
Website, email marketing, sales reps and exhibitions.
Key account managers.
Product accountants and purchase dept.
Copyright 2014 Ulendorf ... think
There you are ... communications
Hey, this is a sample communications plan ... a company producing glasses.
When reading ... imagine how it would be in your market ... and your business. Go on now ...