Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

ENGL 107 Week 2

The Economics of the Media Industry
by

David Raskin

on 1 February 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of ENGL 107 Week 2

Chapter 2 and Croteau's "Structural Changes"
The Economics of the Media Industry
Changing Patterns of Ownership
Concentration
: the trend of fewer and fewer companies controlling a growing share of of all media
Conglomeration
: media companies are now pieces of much larger corporations that own a variety of different types of companies
www.cjr.org/resources
Vertical Integration
: owning companies at each step in the chain of production and distribution
Horizontal Integration
: owning companies that produce a variety of different types of media and consumer goods
Consequences of Concentration, Conglomeration, and Integration
Horizontal integration enables more
synergy
: companies working together to provide mutual benefits
Vertical integration may lead to monopolies
Conglomeration has led to news media being treated as a for-profit entity
The Effects of Concentration
"The growing concentration of power and the limitation of media access"
Plenty of people fear a totalitarian media that represents the government's interests, but what about media that only represents the interests of wealthy corporations?
Mass Media for Profit
Networks aim to achieve profits by broadcasting programs that attract large audiences and therefore advertising sales
But failure is the norm; the most reliable practice is to repeat formulas and create spin-offs of hits
Reality TV/game shows are cheaper to produce, lower risk
The Impact of Advertising
In print, ads make up 2/3 of revenue; in broadcast media, it's virtually all of the revenue
Advertisers are only interested in "eyeballs," how many are watching
With new technologies of ad avoidance, networks use more and more
product placement
: paid use of consumer products on-screen
This is also a popular technique for financing big-budget films
How does advertising affect news content in the US?
Niches
Fragmentation
: with expanded number of media outlets, people are more likely to seek out particular styles of programming and political points of view, exposing them to less variety of perspectives
Two Perspectives on Media Regulation
from Croteau's "Structural Changes"
Free Market Perspective
: mergers maximize sales and efficiency, while the proliferation of media outlets (cable, Net, etc.) increase consumer choice and make monopoly worries silly; there should be as little government regulation of media as possible
Public Sphere (or Public Interest) Approach
: consolidation stifles diversity; corporate ownership of the “fourth estate” puts emphasis on profits at the expense of informing public; conflicts of interest arise with for-profit news media; public funding should be available for broadcasting systems that are not dependent on profits and advertising
Full transcript