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AGCO: Marketing Agriculture

Marketing Presentation for MKT111B

Gianna Breloski

on 8 May 2013

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Transcript of AGCO: Marketing Agriculture

Four P's What defines AGCO? Ethics CRM Customer
Satisfaction Value Value Chain Product / Placement Environments Marketing
Agriculture Trust Customer Relationship Management A presentation by
Gianna Breloski
May 7, 2013 Price / Promotion Economic "We designed these combines with a simple mission in mind: to increase capacity and reduce complexity so you can be more productive every day during harvest” Value Proposition R&D Customer
Feedback Dealers
Social Media
Phone Calls
Direct Mailing
Ag Shows
Sponsorships Every Employee All the Time Standards Morals Integrity Mission: Profitable growth through superior customer service, innovation, quality and commitment. Sociocultural Technological Government Competitive
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