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Monterey Bay Aquarium

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by

Jaskaran Kaur

on 29 August 2013

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Transcript of Monterey Bay Aquarium

Background photo by t.shigesa
Monterey Bay Aquarium
Contents
History of Monetery Bay Aquarium
Industry Information
Major Players in the Industry
Organization's Major Products and Services
Organizational Leadership and Structure
Employment Outlook for Graduates

Findings
Major Players in the Industry
Tickets, gifts, apparel, and books.
Largest single line item in financial support comes from admissions to the aquarium.
Shows, activities, tours, adventures, and dining.
Exclusive tours at an additional cost.
Goal is to give customers a fun and exciting experience.
Organization's Major Products and Services
Employment Outlook for Graduates
Volunteers
-At least 18 yrs old
-Able to work in the
weekdays or
weekend



Organization's Marketing Strategies
Organizational Leadership and Structure
Organizaton Mission Statement

What we've learned..
Jaskaran - Learned about the interesting facts of Monterey Bay Aquarium and also the unique diving experience they offer for kids.
Abby -Learned that Monterey Bay Aquarium offers service such as sleepovers.
Lisa -Learned some interesting ocean programs, such as Seafood Watch.
Nicole - Learned that Monterey Bay Aquarium offers free admission tickets at the Monterey Bay County Library every month.
Social Media
Pricing and Promotions
Discount
Free admissions

Service Strategy
CityPASS
Social Media Chart
In mid 90s- 'To inspire conservation of the ocean'
Organization Leadership

1984- "educational — (establishing) an institution that was about public education
Julie Packard-Executive Director
-
Vice Chair of the Aquarium’s
Board of Trustees
Youtube
Facebook
Twitter
Internships

- Undergraduate/ Graduate
- GPA 3.0/ 4.0 for graduate
- 2 letters of recommendation

Graduate
- Bachelor Degree/
Master Degree
- 2 to 3 of
experiences
in related field
History
Opened on October 20, 1984
located on Cannery Row of the Pacific Ocean Shoreline in Monterey, CA. United States.
The aquarium was financed by David Packard
Home to over six hundred different species and contains one of the only live kelp forest sustained in an aquarium environment.
Monterey Bay Aquarium Foundation
The Support Services
Independent Research Institute Monterey Bay Aquarium Research Institute (MBARI)
Full transcript