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Prepare your Teaser for Investors. Swanlaab

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Swanlaab Venture Factory

on 25 November 2013

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Transcript of Prepare your Teaser for Investors. Swanlaab

How to make a good Teaser
Prepare your
TEASER
for INVESTORS

1. INTRODUCTION
SLIDES:
1
Give a brief history of the company
Define the business in a single sentence
Concisely state your core value proposition including the target market
What unique benefit will you provide to what costumers to address what need?
Define the
BUSINESS

or product in a
single sentence.




1 slide
Identify a core
GROUP
of talent that can

execute
the plan.




1-2 slides
Establish the
NEED

for your company’s solution and the
SIZE
of the market.



2-4 slides
Demonstrate
HOW
you will
solve

the problem and validate your

differentiation.



2-5 slides
Identify your
COMPETITORS

and validate your differentiation.




1-2 slides
Explain how you will generate
REVENUE
, show what you’ve accomplished, make future
FORECASTS

2-4 slides
Ask for the order and outline

what you NEED
from us to make your business succeed.

1 slide
STRUCTURE OF THE TEASER
One key take-away per slide
Everyone should know the basic idea and value proposition of the company
Make sure everyone knows what your company does as well as the market you are targeting
State what you do in one sentence
State why you are unique and necessary
TELL US:
KEY OBJECTIVE:
COMMENTS:
2. TEAM
SLIDES:
1-2
Management - crisp and relevant experience on key players:
Prior companies/startups
Educational backgrounds
Prior exits and IPOs
Board of Directors , Advisors and Mentors
Key future hires
Make us confident that ther is a core group that believes in the plan and can execute it
Explain "Why you?"
Focus on significant and relevant accomplishments
Who’s missing?
TELL US:
KEY OBJECTIVE:
COMMENTS:
3. OPPORTUNITY
SLIDES:
2-4
State the problem; describe the pain
Why does the problem persist?
Define recent trends that make your solution possible
How is it currently addressed?
Why are we at an inflection point?
Identify market size and it’s growth over time
Establish the need for your company’s solution and convince us that solving the problem is worth the effort
Describe the problem - convey the pain - how is it solved today
Show the market and how much is being spent on solving the problem today
TELL US:
KEY OBJECTIVE:
COMMENTS:
4. SOLUTION
2-5
Demonstrate your solution
Validate your differentiation
Explain the product: line-up, road-map
Explain your technology/ IP
How is the new solution better?
Help us understand how you will solve the actual problem
What are you offering? to whom?
What is your unique competitive advantage?
Clearly quantify 3 or 4 key benefits
Highlight your potential
What is your Unique Selling Proposition (UPS)?
TELL US:
KEY OBJECTIVE:
COMMENTS:
5. COMPETITION
SLIDES:
1-2
Competitive matrix with:
Strengths and weaknesses
Metrics
Investors of competitors
Where do you play in the environment outlined above?
Help us understand who you compete with, why you have a better solution and how you can win
Use a competitive quadrant matrix
Where does your solution fit in the value chain or ecosystem?
3 or 4 reasons why customers prefer your solution
Your biggest competitor is Status Quo
TELL US:
KEY OBJECTIVE:
COMMENTS:
6. BUSINESS PLAN
SLIDES:
2-4
How will you make money?
Revenue model and metrics
Pricing, average account size, lifetime value, churn, registered users, sub base, etc.
Sales and distribution model, customer pipeline, wins and metrics
What milestones are you going to realistically hit?
Tell us how you will generate revenue, show us what you will accomplish in a given period of time
Your vision must be grounded in an understanding of practical reality
How & when you will achieve profitability?
What have you accomplished to date?
Be ready for discussion
FINANCIALS
TELL US:
KEY OBJECTIVE:
COMMENTS:
FINANCIALS
How do you make money?
Balance sheet - focus spending only on what’s critical
P&L
Chash flow, burn-rate
Cap table
Revenue model
Pricing and average account size and lifetime value
Who are the key customers? How and what do they buy?
Explain your pricing and costs.
7. THE ASK
SLIDES:
1
Financials, including prior backers, date, amount of investments
Valuation expectations
Amount you are looking to raise
Milestones you will hit with the new capital
How much runway will the new money buy?
The exit IPO? Merger? Acquisition? By whom?
Outline what you need from us to make your business a success and what you are looking for in VC partners
Tell your story in numbers!
How much are you raising? Why is it the right amount?
Financials: what? when? how?
TELL US:
KEY OBJECTIVE:
COMMENTS:
SLIDES:
FOCUS!
12 -18 Slides
Full transcript