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jamie taylor

on 3 October 2013

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Transcript of McVities

Origins and history
Robert McVitie - 1809.
Apprentice baker - Dumfries.
Robert and William opened a shop.
McVities Biscuits/cake.

Donate money to penguin charities.

Demand increased during WW1.

New factory in Manchester.
McVities advertise a lot but not just on the TV.

Fun Facts
52 digestives eaten a second.

They sponsored a car in Forza.

They mad a cake for Prince William and kates wedding.

Most trusted brands.

VAT battle in 1991 over Jaffa cakes.
James & Jessie & eight of their children
Nature of company
These are just some of the thing on offer
The factory in Edinburgh
The cake
A few of the adverts
Full transcript