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Future of Print Vs. Digital

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by

motaz elewa

on 22 June 2013

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Transcript of Future of Print Vs. Digital

Future of
Print Versus Digital

Motaz Elewa
Co-founder, Qafeer
Consultant, Loghat Al-Asr Magazine
the story of Print Vs. Digital
PRINT
WEB 1.0
tablet
PRINT
WEB
TABLET
magazine
newspaper
book
WEB
WEB 2.0
Looks like an Online Archive.
from the Press Room to the Web.
Social Media (Sharing).
From the Web to the Press Room.
Not Readers but Collaborators.
Insights.
1.0
2.0
Immersive content.
Lean Back
lean forward
lean back 2.0
PRINT
WEB
TABLET
WHAT IS NEXT?
Value of physical object ownable collectable
Sense of quality from glossy print, texture
Finite sense of completion
Best of both worlds?
Combines glossy, ‘tangible’ feel of print with ease, interactivity and depth of web
Ease of sharing, navigating, bookmarking
Immediacy & accessibility – view from anywhere
Up-to-date – good for fashion, music, etc.
Links to richer content, advertising, video, etc.
what goes for print is different that what goes for the web, smartphone and tablet.
platform specific content
Augmented Reality
Cross platforms content
High Resolution.
Engaging.
Interactive.
Purchase from the article.
Immersive Ads
loghat al-asr as a case
loghat al-asr is . .
Since 2001.
Published by Al-Ahram Foundation.
No.1 tech mag. in Egypt.
Decreasing Distribution.
No Web Presence.
Outdated design.
Unclear sectioning.
loghat al-asr DEVELOPMENT
Web Presence
loghat al-asr DEVELOPMENT
Social Content
Vs.
Technical Content
loghat al-asr DEVELOPMENT
Revamping Design
and visual identity

loghat al-asr DEVELOPMENT
Content
Outsourcing

loghat al-asr DEVELOPMENT
Partnerships
loghat al-asr DEVELOPMENT
Augmented Reality
mobile app

thanks for your attention
motaz.elewa@qafeer.com
Full transcript