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Technology Innovation Diffusion

Understand Diffusion Theory
by

Jeremy Deane

on 2 July 2016

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Transcript of Technology Innovation Diffusion

Diffusion of Innovations
Innovation
Communicated
Over-Time
Social System
Diffusion
Technology
Software
Hardware
Clusters
Relative Advantage
Success Attributes
Compatibility
Complexity
Trialability
Observability
Channels
Interpersonal
Mass Media
Social Media
Decision
Process
1. Knowledge
2. Persuasion
3. Decision
Reinvention
Organizations
Social Structure
Norms
People
Opinion Leaders
Change Agents
Homophily
Heterophily
Adopter Categories
Rejection
Adoption
4. Implementation
5. Confirmation
Continuance
Discontinuance
Leet Grammer
Empathy
Critical Mass
Adoption Self Sustaining
Technology Innovation Diffusion
Jeremy Deane
www.jeremydeane.net

Agenda
Diffusion of Innovations Theory

Applying Technology Diffusion

Questions and Feedback
Organizational Structure
Centralization
Complexity
Formalization
Interconnectedness
Organizational Slack
Size
Organizational Decision Process
* Authoritative

* Collective

* Optional
Consequences
Desirable
Undesirable
Anticipated
Unanticipated
Back to School
Read Books, Articles, Blogs
Attend Conferences & Groups
Fork the Code
Create Mind-Map
Innovators
Plant the Seeds
Early Adopters
Brown Bag Lunch
Pilot Project
Opinion Leaders
Homophilous
Proxy Change Agent
Don't Overuse
Early Majority
Corporate Angel
Big Jolt Pattern
Late Majority
Laggards
Just Say Thanks
Crucible
* Value: $, Reduce Uncertainty, Emotional Response

* Critical Mass: Self-Sustaining Adoption
Crossing the Chasm
Institutionalize Innovation
* Classroom Training

* Step-by-Step Guides

* Mentoring Programs

* Watch out for Misuse
Personal Touch
Just Do It (a.k.a Just Fork It)
Hometown Story
References
Questions and Feedback
Apply Social Physics
Peer Pressure (
Homophily
)
Promote Fast Learning (
Imitation
)
Open Communication
(Network Expansion
Just the beginning...
...So adopt Lean Principles:
Continuous Improvement
Eliminate Waste
Empower People
Measure Progress
@jtdeane
github.com/jtdeane
Jeremy Deane
JeremyDeane.net
Social Media - Adopter Categories
Late Majority - Facebook & Twitter
Early Majority - Snapchat & Pinterest
Early Adopters - Pheed & Swarm
Innovators - Ello & Bubblews
Late Majority - Groovy
Early Majority - Scala
Early Adopters - Clojure
Innovators - Frege, Kotlin, Ceylon
JVM Language Adopter Categories
Laggards - Java
"
Bork Bork Bork
"
Package Strategy Case Study
Java Platform Code Quality

* Automated Unit Testing

* Continuous Integration

* Static Code Analysis

* Knowledge Center Wiki
Reinvention Case Study
Machine Learning
Gaming
Rehabilitation
Build-Measure-Learn (
Fail Fast
)
Avoid Large Projects!
Time, Size, and Budget
What are your trying to accomplish?

What is your successful end-state?

How will you measure progress?
Full transcript