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ADVERTISEMENTS ARE ALL GLITTER AND LITTLE TRUTH

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by

Jill Pathak

on 25 February 2016

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Transcript of ADVERTISEMENTS ARE ALL GLITTER AND LITTLE TRUTH

ADVERTISEMENTS ARE ALL GLITTER AND LITTLE TRUTH
WHAT ARE ADVERTISEMENTS?
Advertising is providing information, calling attention to and make known something that you want to sell or promote.
It is a message designed to promote or sell a product, a service or an idea.
DEFINITION
"Advertising is any paid form of non personal presentation & promotion of ideas, goods, or services by an identified sponsor."

- PHILIP KOTLER
CLASSIFICATION
REAL: FAKE:
Purpose of Advertisement
Communicates Information
Creates ground for personal selling
Educates People
1. Exaggeration:
Types of false advertisements:
1. Exaggeration.
2. Hidden fees and surcharges.
3. Fillers and oversize packaging
4. Inconsistent comparison.
5. Quality and origin deception.
6. Smoking advertisements in stores.
7. Catchy contest to attract people.
8. celebrity endorsement in adv.

Jill Pathak
Priyanka Rajpara
Dolly Khattar
Niyati Rogheliya

IMPACT
2. Hidden fees and surcharges:
3. Fillers and oversize packaging:

4.Inconsistent comparison:
5. Quality and origin deception:
6.Smoking advertisements in stores:
7. Catchy contest to attract people:
8. celebrity endorsement in adv.:
CASE STUDY:
CONCLUSION:
The advertisements done in order to impart the consumers with true, authentic & correct data about a brand or its products .
Any type of promotion that deceives consumers.
Advertisements are somewhat made to attract the customers & sometimes they might only glitter but sometimes they are true also .
JOHNSON & JOHNSON
8. celebrity endorsement in adv.:
Full transcript