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PowerHouse PR

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by

Fran Matera

on 10 December 2015

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Transcript of PowerHouse PR

Welcome
SPEC
The Challenge?
Target Audiences
1459 S. Higley Rd., Gilbert, Ariz. 85296
85296
Objective
Strategies
Tactics
Goal #1
Objective
Strategies
Tactics
Goal #2
41,000
$82,000
2,000
SnapNationGilbert
#
82%
31
12,000
600
1,880
3,120
3,830
Snap Fitness
400
100
100
Evaluation #1
Large Gyms
$10 Fitness Clubs
Social Media
Blog
Growing Community
Small Gym
Social Media Presence
Yelp & FB Reviews
Gym Equipment, Maintenance & Cleanliness
24/7
Tight Knit Community 88%
Affordable 31%
Budget
5.2%
3.4%
7
vs
8
$10,000
$2,000
$500
$200
Survey Results
37
6 years ago
50%
110
Phase 2
50%
Evaluation #2
370
53
15
Trends
Full transcript