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The 24th Annual NASBITE International Conference: Social Media for International Trade

Social Media

Bronwen Madden

on 17 May 2011

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Transcript of The 24th Annual NASBITE International Conference: Social Media for International Trade

Who Are You? Manage your web-profile.
http://www.GlobalTrade.net Displays Your:
Social Networks
Brief Bio Benefits:
Profiling tool
Users can add private notes
Creates transparency
Able to craft your image & manage your profile What is Social Media?
A conversation via on-line tools
Creates a community for sharing information and staying connected
Allows for collaboration; interactive
Established relationships, builds trust, and replaces traditional marketing (from monologue to dialogue)
Encourages Honesty Elements of Social Media
Allows consumer comments to be heard!
Forums and Online Communities
Blogging and Micro-blogging
Social Networking
Multimedia Sharing (Pictures, Music, Video)
Social Bookmarks
Online Reviews (Diggs, Likes)
Really Simple Syndication (RSS)
Podcasting – audio and video
Wikis Must Haves
Compelling Content
Creates Value
Measurable and Meaningful
Testing (A/B and Multivariate) Benefits of Social Media
Tool to Connect
Leverage Relationships and Networks
Open Feedback; Share Information (and Challenges)
Metrics are Influence and Engagement
Consumers Feel Ownership of Brand
Consumers “Like” and Recommend to Friends Responsibility
Government Cloud Computing
Cloud computing is Internet-based computing, whereby shared resources, software, and information are provided to computers and other devices on demand, like the electricity grid. Users do not need in-house expertise and do not have control over their technology infrastructure.
Economies of Scale
Content Security (Who Owns It? Where is Your Data Stored?) Best Practices
One Voice (message consistency)
Consistent Branding
Stay Engaged and Listen to Consumers
Dedicated Position (copywriter, web-designer, and social media guru)
Establish Corporate Policy Guidelines
Integrate with your online marketing and social media strategies into your website (your website is the foundation upon your business; the authority to where customers find information on your products/services) How Social Media is Used in International Trade
Service and product marketing
Finding business partners
Qualifying business partners
Market research
Product support
Current news
Customer service
Communication with partners and customers Useful Services for Trade Professionals
Google Talk
Google Voice
37 Signals
One Note
Evernote Understanding Tweets
140 word limit per tweet
Reply To see user’s screen name and send message
Delete Click the trashcan icon next to the tweet
RT ReTweet (RT@username+message)
OH Overheard (OH+message) Reiterate earlier tweet w/out revealing original author
HT Heard Through (HT@username+message)
# Hashtag (#NASBITE24) Keywords for searches, like discussing the 24th Annual NASBITE International Conference Incognito
How do you really know anyone in a virtual world?
Mailbox services like Earth Class Mail conceal physical addresses
Voice services conceal location and re-direct phone numbers (land-line & mobile)
Social media based on email address, not the individual
Fulfillment services perform warehousing and shipping functions on behalf of the business (so your supplier may never actually touch the goods--good for contract manufacturers and private label)
On the surface, you know what the tech savvy want you to know

Mitigate your risk.
Use tools like Google Street View
Read Customer Reviews like on Yelp
Follow your industry/community on Twitter and subscribe to tweets on your service providers Social media technologies are changing the way international business is done. All practitioners and trainers in international trade must be aware of social media outlets and know how to effectively leverage them to add value to their daily activities.

This seminar will provide an overview of social media technologies useful in international trade. You will learn how to use these important and popular tools for both business and education. Test Your Social Media IQ U.S. Statistics

Entrepreneurs (this includes self employment)
78% of small businesses*
50%+ total workforce employment*

Small Business
52% home based*
99.7% employer firms*
97.3% total exports*
40% high skilled employees*
51% go to social networks (SN) for advice**

22% of employers use SN to evaluate potential candidates***
9% more plan to use SN in the near future***
16% potential employees manage their SN profiles for employers***

Source: El Camino College SBDC BARNEY LEHRER
Vice President, FITA Online
179 Fifth Ave, #118, Brooklyn, NY 11217 USA
Phone: 718-871-0369 | Fax: 718-928-6784
Email: blehrer@fita.org
Website: http://www.fita.org

Deputy Director, El Camino College CITD
13430 Hawthorne Blvd., Hawthorne, CA 90250 USA
Phone: 310-973-3173 | Fax: 310-973-3132
Email: bmadden@elcamino.edu
Website: http://www.elcaminocitd.org Get Started



Business Without Borders

International Trade - Quora
http://www.quora.com/International-Trade?q=finternational+trade 17. Blogger
18. Facebook
19. FriendFeed
20. Design Bump
21. Flickr
22. Last FM
23. LinkedIn
24. Mixx
25. Designmoo
26. Skype
27. StumbleUpon
28. Technorati
29. Tumblr
30. Twitter
31. Viddler
32. Yahoo! Buzz 1. America Online
2. Apple
3. Bebo
4. Deviant Art
5. Drupal
6. Dopplr
7. Email
8. Ember
9. Designfloat
10. Picassa
11. Foursquare
12. Posterous
13. Digg
14. Reddit
15. Google Talk
16. Share This 33. Brightkite
34. Mobile Me
35. My Space
36. Netvibes
37. Gamespot
38. Feedburner
39. YouTube
40. Pandora
41. Evernote
42. Vimeo
43. Windows Live
44. Yahoo
45. WordPress
46. Yelp
47. Newsvine
48. Delicious Review General Guidelines for use of social media/web2.0 technology in an official capacity
–Be Courteous and Professional
–Do not publish personal opinions
–Post accurate information that is also available on our official government sites

Review the Department’s Guidelines for Secure use of Social Media sites:
–Don’t use the same passwords for multiple social media accounts
–Don’t use the same password as your Commerce accounts
–Even if the site doesn’t require it, use a strong password
–Monitor your account regularly and only follow links/downloads from known sources US DOC Guidelines Social Media Profile The Cloud
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