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Social Media - Credit Suisse & BNP Paribas

Analysis of Facebook pages

Andy Keel

on 24 January 2013

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Transcript of Social Media - Credit Suisse & BNP Paribas

Einzelseiten Fazit + Guter Auftritt in english
+ Anzahl Likes ok
+ Federer als starkes Zugpferd (global)
+ Federer App mit viralem Effekt & state of the art
- Einzelne Subsseiten ohne Konzept & Idee
- Keine Value-drivers (branding only) Einzelseiten Fazit + Seh guter Auftritt in Französisch
+ Anzahl Likes sehr gut
+ Kinotickets als Zugpferd (regional)
+ Become a client (!) / Erfolgsmessung durch Codes
+ Customer Support über FB (!)
- Einzelne Subsseiten nicht integriert 12'000 neue Konti! Quelle: visible-banking.com "Innovation works"

@andy_keel /xKeel
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