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Confessions of a Social Media Sophomore

Ivey MBA's venture into Web 2.0
by

Jenni Denniston

on 26 May 2010

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Transcript of Confessions of a Social Media Sophomore

PreDouble click anywhere & add an idea Past Present Future Who we are... MBA Fairs Info Sessions Plain text mass email outreach Class Visit Print ads and then... So what did we do? recognized ROI
talked to people
opened accounts
experimented ... and we were lucky! Take Aways Social media isn't a replacement, it's a supplement; you can't replace face to face with technology
Identify your target audience
Trial and error is key
It's better to opt out than to do something poorly
Make sure you have metrics to measure success
Remember the value of engagement
Don't try and be a one man show
We are the champions ... ...and the guinea pigs grow mobi site and app keep ear to the ground constantly evaluate web policy Old website Questions?

jdenniston@ivey.ca
jmichienzi@ivey.ca

www.twitter.com/ivey_mba
www.facebook.com/iveymba
www.youtube.com/iveysmba Who they are

University graduates
Minimum 2 years of FT work experience (average is 4.5!)
Career oriented high achiever
Between about 25 and 32 years old

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