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Royal Caribbean

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by

Megan Lilly

on 20 April 2010

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Transcript of Royal Caribbean

Overview Research Objectives Programming Evaluation Royal Caribbean Megan Lilly Regulatory breeches including the discharge of bilge water and other water contamination
Cruises: unsustainable forms of travel
Development of new strategies and emphasis of exisiting practices Data collection
Competitive Analysis
Opinion surveys targeted towards past guest and future guests
Likert scale questions
Cooperation with Vice President of Environmental Stewardship Position Royal Caribbean as an industry leader in environmental sustainability
Communication of all corporate and ship-based awards for environmental sustainability
Continue support for Royal Caribbean’s Ocean Fund
Ensure compliance with the Save the Waves program on each Royal Caribbean ship
The implementation of programs on each ship for guests by the shipboard Environmental Officer Three levels—the corporate level, the ship level, and the guest level
Advertisements/Public Service Announcements
Embarkation meetings and tours
Guest word of mouth and travel fourm postings online
Media hits and consumer awareness
Advertisement placement and visibility
Google analytics to track web hits
Google trends to analyze demographics
Attitudes and awareness through survey results
On ship program participation
Full transcript