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Differnt types of sponerships

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by

john smith

on 31 March 2017

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Transcript of Differnt types of sponerships

Celebrity Endorsement
Celebrity sponsoring is a tactic using a famous person to endorse a product/brand. Celebrities in ads help the advertisement stand out.
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Newswire, MultiVu - PR. "OREO PUTS NEW SPIN ON ICONIC DUNKING RITUAL WITH LAUNCH OF OREO DUNK CHALLENGE." Multivu. N.p., n.d. Web. 28 Mar. 2017.
Endorsements
Up to 15% of all ads that run in America feature a celebrity. A recent study examined 178 athletic endorsements and 95 companies endorsements, which in total raised the brand's sales by 10 million a year. It also showed a raise in short-term return on equity (.25%). In


Different types of sponsorship
Sports marketing is when a company sponsors a sports team, event or league. They use this partnership to create a connecting brand image, advertising their product, and gain other benefits of sports marketing.
Proud sponsor of the Minnesota Twins
Re branding and brand image
How sports marketing effects sales?
Many companies found that after sponsoring a team their ROI increased up to 30 percent.

Linking sales directly to sports marketing is tricky but sports marking can create loyal customers because of correlation to a sports team.
Why use Sponsorships?
Sports Marketing
- Sponsoring teams re frames brand.

-It also places and reinforces trust in the brand.

- Can generate good will in community.
Reaching new markets and advertising
- Sports marketing can be used to reach, advertise, and serve new markets.

- It can also improve sales in under developed markets.

-Ads and naming rights.
Introduction
We wanted to know how different types of sponsorships and sponsorships in general effect products and business.
Conclusion
Our topic was on how different types of sponsoring effects the product or businesses. Companies spend billions of dollars each year on both of the types we covered. Celebrity endorsements are where brands pay a celebrity to advertise for their product or brand. Business also use sports marketing to improve brand image and advertise. Both types of sponsorships improve sales and ROI.
In 2013 20 billion dollars were used by American companies on sports sponsorships deals.
Sponsorships are a type of marketing where companies pay famous persons or a famous group of people to advertise for their product or advertise to their fans.
Frequency of use
In 2006 between 2 and 3 billion dollars were spent on celebrity ads and in 2013 20 billion dollars were spent on sports sponsorship agreements.
http://study.com/academy/lesson/celebrity-endorsements-in-advertising-definition-benefits-examples.html
Celebrity in ads help the
product/brand because people who follow or support
these celebrities want to get the exact same thing or be like them. ( If the person wants to be like the celebrity they use the same thing as the celebrities, maybe a clothing brand or something.)
Why Sponsorship Works
The End :)
Full transcript