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Copy of PAYTM MARKETING PLAN

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samala sowmya

on 21 March 2015

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Transcript of Copy of PAYTM MARKETING PLAN

CURRENT
MARKETING SITUATION
THREATS
MARKETING STRATEGIES
ACTION PROGRAMS
OPPORTUNITIES
MARKETING PLAN
Paytm is India’s largest mobile commerce platform.
Paytm started by offering mobile recharge and utility bill payments and today it offers a full marketplace to consumers on its mobile apps and emerged to be among the Top e-commerce Businesses.
Decide what to purchase, search across all verticals, place the order, pay the amount using Credit Card, Debit card, Net Banking or order for COD, receive your order; keep it, if you like, return if you don’t. As simple as it is!
To keep things at ease, you can also use Paytm Wallet to pay the amount.
The world is increasingly mobile: people want access from wherever they are, whenever they need it. At Paytm, you have the option of recharging and shopping from whenever, anywhere and are equipped with a secure online wallet called Paytm Cash.
Everyone has a distinctive taste of his own and PAYTM offers what consumers exactly need.
You can have what you need with just a few clicks.
Be it MOBILE RECHARGES,HOME & KITCHEN APPLIANCES ,LANDLINE BILL PAYMENTS,CLOTHES,SHOES & ACCESSORIES FOR MEN AND WOMEN, ELECTRICITY BILL PAYMENTS,STATIONERY MOBILE BILL PAYMENTS,BOOKS,
GAS BILL PAYMENTS-TOYS FOR KIDS,
DATA CARD RECHARGE,MOBILES,
DATA CARD BILL PAYMENTS,COMPUTERS,
DTH RECHARGE,CAMERAS.

MARKET DESCRIPTION
PRODUCT REVIEW
REVIEW OF COMPETITION
REVIEW OF DISTRIBUTION
Market includes all the internet users and smart phone users.Keeping in mind the mobile world,Paytm Mobile App is compatible with all possible platforms including Android, BBM, IOS and Windows.
Its major competitors are Freecharge,chargeitnow,snapdeal,flipkart,Amazon,Jabong,ebay...
Paytm is better than than it's competitors as it is a combined version of major competitors.
Paytm=Freecharge+Flipkart+...
In less than a couple of years,Paytm has got 20 Million users,10 Million App Downloads.
Paytm users are the most satisfied users among e commerce users and gave an average rating of 4.3 out of 5.
SWOT ANALYSIS
STRENGTH
Paytm provides excellent and unbelievable offers.people are getting addicted to this app for recharging their mobile with different schemes.It provides better schemes than other apps and are valid for wallet balance also.
It is a quick stop for recharge.
It is easy and reliable.
It also provides latest brands in Clothing like Nike, Adidas, Reebok, United Colors of Benetton, Arrow, Esprit, Clarks and Calvin Klein along with many others. Also takes a tour of technology to stay abreast of the latest techno-trends with brands like Apple, Samsung, HTC, Sony, Philips, Panasonic, Bajaj, Orpat, Inalsa to name a few. Showcasing the choicest of products,we can explore endless products in other categories at Paytm. Shopping with Paytm is as easy as pie.
WEAKNESS
Paytm has grown into something that offers a lot of functionalities in areas other than its chief purpose i.e., RECHARGES.This makes the app bulky and takes up lot of space.Processing takes time and finally fails to recharge.
No replies on mails from customers.
Huge traffic during festive seasons when new offers are introduced.
Since Paytm is a mobile commerce,obviously it requires smart phone users.
So smart phone penetrations,mobile internet access penetration are required.


Online Shopping has seen an
exponential growth in the recent years.
Paytm has taken this as an opportuinity and entered the world of online shopping with top brands across all verticals.
You can literally buy anything in the
wonderland of Paytm.
GO BIG OR GO HOME:No Business should be made unless they are changing Big time or changing Big Economic value-Vijay Shekhar Sharma.
• Discounts (50% off, Buy 1 get 1 free, Rs.150 off etc)
•Cash back (If you pay Rs.1000, if a cashback of 10% is
applicable, then Rs.100 will be given back to you)
• Reward points (You get reward points as you shop/buy. These points can be used to get some discounts or other offers in their next purchases)
• Referral offers (If you refer your friends to use/buy products, you will be given some benefits)
• Lucky draws
• Get a new product or offer (For example, buy X and get Y for free)
• Coupons (Using Coupon codes will give you discounts. For example, code MMT100 reduces Rs.100 on flight ticket booking in makemytrip.com)
• Vouchers (Vouchers are also used to get discounts)
• Flash deals or deal of the days (If purchased within a time interval, say 1 day, products are given at discounted prices)
• Seasonal sales
• Discounts when purchased through a mobile app
• Offers on birthdays and festivals
Launch a paytm lite app which does
precisely what made it so popular
ie.,Recharges and nothing else.
BUDGETS
Paytm is the consumer brand of India’s leading mobile internet company One97 Communications. One97 investors include SAIF Partners, Intel Capital and SAP Ventures.
Right now, Paytm is growing at a breakneck speed, clocking in Gross Merchandize Value (GMV) of Rs 16 crore daily and more than 3,00,000 transactions daily.
As per reports coming in, Ratan Tata has invested an undisclosed amount in Paytm, India’s largest mobile ecommerce company.
Buoyed by $575 million investment by Alibaba early this year, Paytm is right on course to take on Flipkart, Amazon and Snapdeal in coming days. They were earlier awarded as India’s best digital wallet by IAMAI.
Paytm is also a leading payment solutions provider to ecommerce merchants using its RBI approved semi-closed wallet
Happy to help, 24x7
• 100% Assurance
At Paytm, we provide 100% assurance.
If you have any issue, your money is immediately refunded.
Sit back and enjoy your shopping.
• Paytm Trust
Your money is yours! All refunds come with no question
asked guarantee.
• Paytm Promise
Happiness is guaranteed at Paytm. If we fall short
of your expectations, give us a shout.

MISSION STATEMENT OF PAYTM
CUSTOMER ACQUISITION
WHAT WILL BE DONE?
Giving Special offers on Consumers Birthdays.
Team headed by Chief MArketing Officer (CMO)should maintain a Paytm Customer Database containing their Birthdays so that they can inform the customer about their offers a week prior to their birthday.
WHEN WILL IT BE DONE?
It must be a continuous process
WHO WILL DO IT?
A particular team must be alloted to do this job regularly.
CMO
HOW MUCH WILL IT COST?
This strategy will give profits as it enhances customers bonding with Paytm. An investment of 3-5 % of its Annual profits for this offer can give an output of nearly 8% because number of customers increases.
OBJECTIVES
Currently about 25 million users have an active wallet with Paytm, having an average deposit of Rs 150.
And they have plans to have 100 million active wallets and $4 billion of GMV by 2015 end.
Looking into products sale and breaking and deal with those which do not meet its goal.
CONTROLS
EXECUTIVE SUMMARY
Based on the Customers reviews and ratings we can understand the contribution of mobile recharges in Paytm's income.
Full transcript