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Going digital to increase business: the textile industry and e-commerce

Salone del Tessile Milano - Pietro Sella (CEO Banca Sella), Alberto Bordiga (CEO Easynolo), Andrea Cappi (e-business Director Liu Jo)
by

Andrea Cappi

on 16 September 2013

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Transcript of Going digital to increase business: the textile industry and e-commerce

concept &
graphic
Fashion e-commerce
: i modelli operativi

INSOURCING
CONCEPT
1
2
NAVIGATION FLOW
WIREFRAME
3
4
PSD
380
functional
requirements
280
functional
requirements
70
technical
requirements
FRONT-END
INTEGRATION
BACK-END
CRM
deskop
mobile
tablet
CMS
ERP
WHS
PAYMENTS
CMS
ERP
WHS
PAYMENTS
store management tool
merchindising tool
administration tool
payments and reimbursement
shipping tool
data
profiling
analytics
GRAZIE
andrea.cappi
@cappiandrea
it.linkedin.com/in/andreacappi
Liu Jo
F
I
L
O


B
L
U
Photo-shooting guidelines
BACKSTAGE
still life
dressed
5 details
360°
video-catwalk
TECHNOLOGY
FULFILMENT
DIGITAL PRODUCTION
PAYMENTS
e-commerce
platform
system
integrator
hosting
logistic
warehouse
shipment
packaging
fraud
screening
payment
gateway
photo
shooting
photo
retouching
web
marketing
localization
system
integrator
hosting
logistic
warehouse
shipment
packaging
payment
gateway
photo
shooting
photo
retouching
fraud
screening
localization
20
providers
e-commerce
platform
concept &
graphic
customer
care
web
marketing
BRAND
BRAND
PROVIDER
Progetto Liu Jo e-commerce
- modello insourcing

Tutte
competenze
verticali
3
system
integrator
hosting
logistic
warehouse
shipment
packaging
payment
gateway
photo
shooting
photo
retouching
fraud
screening
localization
e-commerce
platform
customer
care
web
marketing
Liu Jo e-commerce
Team
Fashion e-commerce
cosa è (oggi)
fattori di successo
i modelli operativi

P
rogetto e-commerce Liu Jo
modello operativo
timeline
strategia

Deck Agenda
FULL SERVICE
OUTSOURCING

Progetto Liu Jo e-commerce
: timeline

Business Plan
3YRS roadmap
RFPs
provider tenders
Functional analysis
Technical analysis
Development
e-Business division
start up
Testing
GO LIVE
7 March
ibrido
Fashion e-commerce
E' a tutti gli effetti un
canale di vendita
...

.... un canale di vendita
complesso

CROSS- FUNZIONALE
SKILL VERTICALI
ATTORI MULTIPLI
TECNOLOGIA
Progetto Liu Jo e-commerce:
driver strategici

CANALE
presidio
piattaforma
business
conversion rate
marginalità
CROSS
CHANNELING

set-up
online
offline
KYC
data
profilazione
A/B
testing
test
multivariato
Competenze
interne

sviluppo
linea
strategica
linea
operativa
1
2
3
4
time-to-market
Know Your Customer
BIG
Il tessile incontra il commercio elettronico
Milano 11 Settembre 2013
Andrea Cappi
Elementi di successo in un
fashion e-commerce

ACCESSIBILITY
SPEED
&
PERFORMANCE
USABILITY
&
SIMPLICITY
MULTI-CHANNEL
SECURITY
&
TRUST
PRODUCTS
PRODUCT
PRESENTATION
PRODUCT INFO
PRICE & COSTS
TRANSPARENCY
SERVICES INFO
(returns, reimbursement)
CUSTOMER
SERVICE
WEB
MARKETING
SOCIAL
NETWORK
INTEGRATION
EDITORIAL
CONTENT
DEM
(newsletters)
DELIVERY
TIME
BESPOKE
ELEMENTS
CROSS-
CHANNEL
BRAND
IMAGE

COMMUNICATION
ALLURE
" DON'T LET ME THINK !! "
Steve Krug
e-fashion impulse buy
LIVE CHAT
EMAIL
PHONE
MULTI-LINGUAL
MULTI-CHANNEL
24/7
Not only integrate your website with:
..but also...
....connect and log-in with:
Streaming
media
solutions
Content
Delivery
Network (CDN)

Cloud
Application
performance
solutions
Enterprise
Search
Engine
67%
40%
SPEED
(*) source: Akamai, Gomez
of consumers cite slow sites as cause of basket abandonment
abandon a website than takes more than seconds to load
3
TWITTER
FACEBOOK
Branded packaging
Personalisation
Care Instructions
Size Guide
Zoom Full Screen
360 °
Video Mini-catwalk
Fit suggestion
Full transcript