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SFMA Meeting_Feb 2015

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by

Andria Towne

on 19 February 2015

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Transcript of SFMA Meeting_Feb 2015

MEET COLLEGE PARK MID-YEAR UPDATE
TOTAL LEADS
ISSUED
YTD
:
72
KEY GROUPS BOOKED
WORLD CROWNS
INTERNATIONAL NEWS
BY THE NUMBERS
TOTAL LEADS
2013-14 YTD:
45
% INCREASE
:
TOTAL ROOM
NIGHTS
YTD
:
TOTAL ROOMS
LAST FISCAL:
% INCREASE
:
10,901
7,850
39%
ECONOMIC IMPACT
YTD
:
TOTAL
E.I.
2013-14:
% INCREASE
:
$21.8 M
$13 M
68%
ROOM NIGHTS
SALES LEADS
ECONOMIC IMPACT
1,088 Rooms | $1.36m E.I.
SALES EVENTS
RESTAURANT WEEK
EVENTS
FAMILY REUNION PLANNING
WORKSHOP & EXPO
REJUVENATE FAM
CORPORATE FAM
VOLKSWAGEN
1,578 Rooms | $5.16m E.I.
JAINA CONFERENCE
1,570 Rooms | $2.06m E.I.
SOUTHERN VOLLEYBALL
3,530 Rooms | $2.93m E.I.
POWDER COATINGS
INSTITUTE
1,440 Rooms | $1.59m E.I.
60%
75 ATTENDEES
23 VENDORS
4 LEADS TO DATE
17 ATTENDEES
3 LEADS TO DATE
15 ATTENDEES
2 LEADS
TO DATE
TOTAL RECEIPTS
CURRENT
YTD
:
% INCREASE
:
$668k
$536k
25%
TAX RECEIPTS
TOTAL RECEIPTS 2013-14 YTD
GTA TRAVEL
INT'L
TOUR OPERATOR ROOM NIGHTS
UP 250%
AD CAMPAIGN HIGHLIGHTS
MEET CPGA APP
CRM EXTRANET
TRAVEL & TOURISM
MARKETING
INTEGRATED AD CAMPAIGN
2
Primary Market Segments:
MEETINGS, CONVENTIONS
& TRADE SHOWS
MEETINGS, CONVENTIONS & TRADE SHOWS ADVERTISING
TRAVEL AND TOURISM ADVERTISING
4 Million
Digital Ads - Behavioral Advertising
2.68m
- Meetings & Conventions
1.32m
- Travel & Tourism
Targeted
Print and Online Advertising
M&C Magazine, Successful Meetings, Associations Now, Collaborate, Connect and Rejuvenate
Georgia Travel Guide, ExploreGeorgia.org co-op
AND MORE...
Sales tool for iPad
All College Park hotels and restaurants can create accounts
Log in to receive leads and important MeetCPGA info
Includes easy-to-use online training videos
GIVING BACK
BACK TO SCHOOL DRIVE
“This has been one of the best fams EVER! You, Cookie, the hotel partners, and staff have shown what true hospitality epitomizes.”

“I am excited about bringing my group to College Park whenever the opportunity presents.”

Carolyn Kamara
Training Manager
National Air Traffic Controllers Association

HOLIDAY TOY DRIVE
HOSEA FEED THE HUNGRY JOB FAIR
Q&A
WE LOOK FORWARD TO GREAT PARTNERSHIPS AND A SUCCESSFUL YEAR AHEAD!
“WOW! You did such an outstanding job of planning and executing the Pre-FAM tour before Rejuvenate.

I was so impressed and we will definitely be meeting in College Park”

Kathy Wargo
Event Coordinator
Committee on Discipleship Ministries

TRAVELERS FROM
ITALY, JAPAN, UK, AND SOUTH KOREA
ARE ACCREDITED TO THE INCREASE
MEETINGS & CONVENTIONS MAGAZINE DESTINATION OF THE MONTH
Full transcript