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So I’m Supposed to Have a Communication Plan – Where Do I Start?

So I’m Supposed to Have a Communication Plan – Where Do I Start?
by

Nicole Kirby

on 19 December 2014

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Transcript of So I’m Supposed to Have a Communication Plan – Where Do I Start?

So I’m Supposed to Have a Communication Plan.
Where Do I Start?
"Life is what happens while you're busy making other plans."
"In preparing for battle I have always found that plans are useless, but planning is indispensable."
"Plans are only good intentions unless they immediately degenerate into hard work."
"A goal without a plan is just a wish."
Antoine de Saint-Exupery
John
Lennon
Dwight
Eisenhower
Peter
Drucker
Four-Step Process:
1.Research
2.Planning
3.Implementation
4.Evaluation
Research:
•Primary vs. Secondary
•Qualitative vs. Quantitative
•Goals
•Objectives
•Strategies
•Tactics
Planning:
Implementation:
•Send messages through channels
•Monitor
Evaluation:
•Measure
•Refine, adjust
•Research for new plan
Director of Communication Services
Park Hill School District
Nicole Kirby, APR
Dropbox folder: https://goo.gl/m1ilsj
Feel Free to Steal Nicole's Plans
Full transcript