Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


HR and Marketing

No description

Tina Si

on 6 February 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of HR and Marketing

Marketing - Department responsible for employees
providing direction -Department focus on:
creating value
changing perception
effective communication Who is affected by HR and marketing? Employment branding Marketing Strategy: Price
Place Business strategy When? Why? Aligning business strategy + marketing mix + human resource planning effectivley attracts the right people Consider Segmentation, Targeting, Positioning(STP)
(Target labour markets)
Quality over Quantity of employees Continuously
Change in employee expectation
Change in market condition employment branding - quality of employees
reduce HR budget - increase value of experience over wage
Quality employees increase efficiency of time & cost
Summary: Marketing & Human Resources Make people want to work for you. Human resources HR and Marketing go hand in hand to ensure success of the company ATTRACT- top talent
ATTAIN - quality employees
RETAIN - long term loyal employees
MOBILIZE - encourage their success PEOPLE (4p's) examples: apple vs foxconn
Full transcript