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HR and Marketing
Transcript of HR and Marketing
providing direction -Department focus on:
effective communication Who is affected by HR and marketing? Employment branding Marketing Strategy: Price
Place Business strategy When? Why? Aligning business strategy + marketing mix + human resource planning effectivley attracts the right people Consider Segmentation, Targeting, Positioning(STP)
(Target labour markets)
Quality over Quantity of employees Continuously
Change in employee expectation
Change in market condition employment branding - quality of employees
reduce HR budget - increase value of experience over wage
Quality employees increase efficiency of time & cost
Summary: Marketing & Human Resources Make people want to work for you. Human resources HR and Marketing go hand in hand to ensure success of the company ATTRACT- top talent
ATTAIN - quality employees
RETAIN - long term loyal employees
MOBILIZE - encourage their success PEOPLE (4p's) examples: apple vs foxconn