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Mil Jeanne Flowers and Axcenz

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Manitoba/Ontario Prezi

on 9 March 2017

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Transcript of Mil Jeanne Flowers and Axcenz

Welcome!
We are not trying to create a market for your product.
Advertising
Advertising
We are trying to exploit the market that already exists and direct them to your place of business.
It's what you do when you can't see someone in person.
Advertising

How to Advertise
Why Radio?
C
r
e
a
t
i
v
e
l
y
Frequently
Frequently
Frequently
Frequently
Frequently
Frequently
frequently
frequently
frequently
frequently
Consistently
Radio is on:
In the car, at home and at work
Streaming online and on your mobile phone
It’s in stores, restaurants and at the dentists office

Radio is always accessible
Wherever You Are...
Radio is There With You!
It's Mobile!
It's Sound
Radio is sound - intrusive, irresistible sound - It makes electronic media the long distance runner of advertising.

Broadcast wins the hearts of customers before they're in the market for your product.

Sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them
It's Effective & Personal
Your potential customers spend more time with radio and online than any other type of local media

92% of adults listen to radio an average of 20+ hours per week

CFRY, Mix 96, and Country 93 have a personal and local connection with our audience
A Sound Partnership
S.W.O.T.
Strengths:

Central Downtown location
Personal and professional customer service
Good selection of products, fresh flowers and clothing

Weaknesses:

Lack of public awareness on products carried
Keeping store/displays fresh and updated
Opportunities:

Increase awareness and educate Portage and Surrounding Areas
Generate new customers
Increase your store traffic
Increase your top on mind with long term advertising
Threats:

Competition v.s.
Lack of Competition
A recent study conducted by Google (yes, Google) states that "using broadcast media (TV and Radio specifically) greatly enhances search results."

This infomation is an invaluable combination which will prove that "radio + search" is the real wining combination to drive their sales.
Nielson Report, January 2016
Your Marketing Plan

Mothers Day Campaign/
MIX 96

Mil-Jeanne Flowers and Axcenz Mother's Day Fab Five Promotion
25 - 30 second commercials
58 Name Mentions on Produced Promos
20 Name Mentions on Jock Talk Occasions
5 Contest Plays
Morning Show Interview to announce winner
Your logo on Contest Page on Mix Blog for 2 weeks



&
Greeting Zone Sponsor -
MIX 96
MIX 96 will direct listeners to send in their Birthdays, Anniversaries and Wedding Announcements thru the Greeting Zone on Portage Online. MIX 96 will also give away a prize pack

As the Exclusive Sponsor you'll receive: (per weekday)
- An intro liner with Name Mention
- A 10 second liner on a Produced Promo
- A minimum of 2 jock talks per day with Name Mention
- Your Company Logo on Portage Online Greeting Zone


Easter Campaign/
MIX 96
15 - 30 second commercials

Professional Admin Week/
MIX 96
20 - 30 second commercials


Holiday Campaign/
Mix 96
60 - 30 second commercials
2 week on air promotion - details to come

Holiday Campaign/
Country 93
45 - 30 second commercials
2 week on air promotion - details to come

Holiday Campaign/
CFRY
20 - 30 second commercials
Jingle Bell Breakfast
8 - 10 second sponsor liners
8 Name Mentions on live on-air promo commercials
Valentines Campaign/
Country 93
20 - 30 second commercials
Adult Population of Portage la Prairie and RM =
If the average dollars spent on a Birthday gift is $40, that would equal ...
$780,840.00
19,521
The total number of private dwellings in
Portage la Prairie and RM is
8,091
If the average dollars spent on
Mother's day is $40, that would equal...
$323,640.00
$1,104,480.00
The approximate dollars spent annually on Birthdays and Mother's Day is...
What percentage of your business is generated from Birthdays/Mother's Day?
Full transcript